| What is RSS feed? | About Us |
 |
 Search Score: 4/10
Source: hotlist.msn.com --- 40 days ago
... Source: www.thecrimson.com --- 30 days ago
The billions of dollars that power television Drug advertisements may have been spent in vain, according to a study released by Harvard Medical School. ... Source: www.aboutlawsuits.com --- 27 days ago
After pulling all advertisements for Chantix earlier this year amid concerns about increased suicide risks, Pfizer has re-launched a national TV campaign for their stop smoking Drug. Chantix (varenicline tartrate) was once considered the most promising Drug in Pfizer’s pipeline of new medications, which has been proven effective at helping people quit smoking. [...] ... Source: www.fwicki.com --- 22 days ago
As many Americans enter rehabilitation centers for prescription Drug abuse as for ecstasy, cocaine/crack, methamphetamine, and heroin addictions, according to a recent study from the Partnership for a Drug-Free America. Too many people have ... ... Source: newsbigget.clickblog.com.br --- 27 days ago
Fl color promo a img, fl color promo img border. This material may not be published, broadcast, rewritten, or redistributed. Robert Epstein, Medco s chief medical officer. M not in the proper condition to continue writing in. When account director Jim Klock Prevacid reviews. Which designs and nexx products for [...] ... Source: blogs.wsj.com --- 30 days ago
Amid concerns about side effects, the company earlier this year stopped running Ads that mentioned the smoking-cessation Drug by name. That's set to change Sunday, when a new campaign appears on TV. ... Source: www.salon.com --- 4 days ago
Get this: Apparently advertisers sometimes target women with intentionally misleading advertisements -- and, brace yourselves, pharmaceutical companies are among the major offenders. (And I thought Big Pharma was a good pal.) Bayer is the latest wrongdoer, according to the Food and Drug Administration, which on Tuesday released a warning letter sent to the company about "misbranding" in two TV spots for the birth control pill Yaz. You've probably seen the Ads. The first, which stopped running in 2007, starts by telling us: "We all know that birth control pills are 99 percent effective and can give you shorter, lighter periods. But did you know there's a Pill that could do more? " Then it shows women giving an upper cut and karate kick to words like "irritability" and "moodiness"-- all to a pop remix of Twisted Sister's "We're Not Gonna Take It." The suggestion, of course, is that Yaz combats common symptoms of premenstrual syndrome. The pill, however, is approved for treating premenstrual dysphoric disorder, a debilitating medical condition. Presumably, Bayer was hoping no one would pick up on the very significant difference between PMS and PMDD -- but, what do you know, the FDA did! "The TV Ads misleadingly suggest that Yaz is approved to treat women with any severity of the symptoms presented, regardless of whether their symptoms are actually severe enough to constitute PMDD," the FDA wrote in its letter . The second spot , whi ... Source: www.huffingtonpost.com --- 13 days ago
by Taylor Marsh But when does a political ad go too far? Of course, this is the ad I'm talking about . The ad raising questions about John McCain's health. If McCain was a happier warrior, maybe this wouldn't even be an issue. But he's not, so it is. Much of it stems from the "grumpy old man factor," which was on display at the debate on Friday. When you trump crankiness with cancer, it raises the doubt quotient even higher. But when you think of a "President Sarah Palin," the importance of McCain's health tilts off the chart. One can only wonder what Ads might have been run against F.D.R. As for John F. Kennedy, the Drug list alone scrolling on the TV screen would have scared voters to death. As Robert Dallek reported in his amazing book, "An Unfinished Life," which was one of the sources for my one woman show "Weeping for J.F.K." (performed in L.A. in '05). What the public didn't know about Kennedy's health would fill medical journals. A portion from my show is below, research verified through Dallek's book, among dozens of other sources: He had his women, his doctors and all the drugs that kept him alive: • Anesthetic procaine, for his Addison's disease • Cytomel, for thyroid deficiency • Lomitil • Metamucil, now there's a commercial for you • Paregoric • Phenobarbitol • Trasentine, to control his colitic diarrhea • Testosterone, to increase his energy and boost his weight after bouts of colitis • Penicillin, for urinary tract ... Source: www.baltimoresun.com --- 39 days ago
TRENTON, N.J. Television Ads for the world's top-selling Drug, cholesterol fighter Lipitor, are back, six months after Pfizer Inc. pulled them amid accusations that its use of a celebrity doctor endorser who's never practiced medicine misled the public. This time, Pfizer is leaving out the celebrity. In the new Ads, the endorser is a talent agent from the San Francisco area who tells viewers he started taking Pfizer's Lipitor after surviving a heart attack last year. The Ads began running yesterday and will be part of an open-ended national campaign that also includes print Ads in newspapers and magazines, said John Sage, head of Pfizer's marketing team for Lipitor. Pfizer had run frequent TV Ads from late 2006 until then in which artificial heart inventor Dr. Robert Jarvik endorsed Lipitor, appearing to be giving medical advice. While he holds a medical degree, Jarvik never completed licensing requirements to practice medicine. Pfizer pulled the Ads in February as Congress was investigating and news outlets were reporting on that conflict. ... Source: industry.bnet.com --- 8 days ago
For the first time in at least three years, Drug companies have spent zero dollars on Spanish-language television for their unbranded health education Ads, Nielsen-Monitor Plus reports. The wholescale write-off of Hispanic TV draws attention to how little Spanish-language provision there is in Drug marketing. Of the web sites for the top 10 best selling drugs [...] ... Source: www.taylormarsh.com --- 14 days ago
BY TAYLOR MARSH If John McCain was a happier warrior, maybe this wouldn’t even be an issue. But he’s not, so it is. All of it stems from the "grumpy old man factor," which was on display last night . But when you trump crankiness with cancer, it raises the doubt quotient even higher. When you think of a "President Sarah Palin," the importance of McCain’s health tilts off the chart. One can only wonder what Ads might have been run against F.D.R. As for John F. Kennedy, the Drug list alone scrolling on the TV screen would have scared voters to death. As Robert Dallek reported in his amazing book, "An Unfinished Life," which was one of the sources for my one woman show "Weeping for J.F.K." (performed in L.A. in ’05) . What the public didn’t know about Kennedy’s health would fill medical journals. A portion from my show is below, research verified through Dallek’s book, among dozens of other sources: He had his women, his doctors and all the drugs that kept him alive: -?? Anesthetic procaine, for his Addison-??s disease -?? Cytomel, for thyroid deficiency -?? Lomitil -?? Metamucil, now there-??s a commercial for you -?? Paregoric -?? Phenobarbitol -?? Trasentine, to control his colitic diarrhea -?? Testosterone, to increase his energy and boost his weight after bouts of colitis -?? Penicillin, for urinary tract flare ups -?? Fluorinef, to increase his salt absorption due to Addison-??s -?? Cortisone -?? Tuinal, for insomnia -?" a sid ... Source: www.milforddailynews.com --- 18 days ago
This pill will change your life. No, really. It will. Just ask Cally Egan. She knows. "Sun not shining bright enough for you? Here, take this." But, for Egan and countless others, the magic pills' effects aren't the way they're depicted in magazine Ads. Or TV commercials. Or the way a Drug company's representative made them sound when pitching the product to a doctor. "It changes who you are. I'm not the person I was before," said the Milford mother of three. "I'm sure when it's all said and done, I will be better than I was before, at least that's what I hope." It's the getting to the "all said and done" that's been more than she bargained for. "If I'd known what Paxil was going to do to me, I would have suffered through my anxiety for every day for the rest of my life if I had to." She had her first anxiety attack about nine years ago. "I couldn't breathe. I felt like I was having a heart attack. You feel like you're dying. It's the scariest thing in the world." So her doctor prescribed "this miracle Drug." There are a lot of "miracle drugs" out there. According to the U.S. Centers for Disease Control and Prevention, 118 million prescriptions for antidepressants were written for Americans in 2005. Egan was given Paxil, a selective serotonin reuptake inhibitor (SSRI) that was the first antidepressant formally approved in the United States for treatment of panic attacks. Prescribed in varying doses, pills and liquid, it was the f ... Source: www.fiercepharma.com --- 39 days ago
DTC Ads work. That's the conventional wisdom--and the reason why U.S. drugmakers spent about $3.7 billion on them last year. But a new Harvard Medical School study, the first controlled study of DTC Ads, challenges that belief. In fact, the study authors found that DTC advertising might be a waste of money. Researchers went to Canada, which doesn't allow drugmakers to advertise to consumers. Canadians are, however, exposed to plenty of American media, and along with it, Drug Ads. Except for residents of Quebec, that is. In that French-speaking province most people get their TV fix from French-language media. Comparing sales of the arthritis med Enbrel, allergy spray Nasonex, and irritable bowel Drug Zelnorm (which has since been withdrawn) in English-speaking areas and in Quebec, the study found little change after major ad campaigns. A $194 million Enbrel campaign and $235 million Nasonex push failed to boost sales in the English-speaking provinces; scrip patterns were identical before and after Ads ran. Zelnorm sales did leap by 40 percent in the English-speaking areas as its ad campaign began, but the effect quickly wore off, and sales patterns resumed their pre-ad appearance. If this study is accurate, the good news is that all the ethical worries about DTC Ads are baseless. The bad news is that ad spending may just be billions down the drain. - read the story in the Washington Post - check out Forbes ' take - see the U.S. News ...
Source: www.newsinferno.com --- 29 days ago
Chantix maker Pfizer is planning to start running TV spots for the Drug again this weekend, obviously hoping that furor over its possible link to suicidal behavior has died down. Pfizer pulled Chantix TV commercials last year, as concerns over suicide and other side effects grew. One Pfizer executive told Forbes.com that since the Ads [...] ...
Source: www.fiercepharma.com --- 6 days ago
Spotted a moth lately? Fewer and fewer people have, and for good reason. Sepracor has started to cut back its consumer Ads, making that familiar Lunesta moth something of an endangered critter. At least in comparison with previous years, when the sleep-aid mascot fluttered about on TV screens everywhere. What gives? Well, the market for insomnia meds is slowing somewhat, the Boston Globe reports. Plus, Sepracor's sleeping-pill competitors are scaling back their consumer promotions, too. And Sepracor is keen on shifting ad dollars to products that might offer more bang for the promotional buck. Analysts appear to agree with the move; according to Ian Sanderson of Cowen & Co., "most of the Street felt the ad spending could not be sustained." Last year, Sepracor spent nearly $300 million on advertising Lunesta, making it the most heavily advertised Drug in the country. That budget beat out the second-most advertised Drug, Sanofi's insomnia pill Ambien CR , by more than $100 million. This year, Sepracor has so far dropped to fifth place among the most advertised meds, again just ahead of Ambien. - read the story in the Globe Related Articles: Lunesta moth tops memorable Drug Ads Big Pharma's top 13 advertising budgets Pharma cuts 2008 ad budgets Are Drug Ads a waste of money? This year's Drug Ads? Forget about 'em Drugmakers to delay new-Drug Ads ... Source: adspotlight.nationaljournal.com --- 4 days ago
The National Rifle Association is intensifying it's anti- Barack Obama media campaign, launching an additional TV spot -- including a Spanish-language version -- in several news battleground states. But the Illinois senator is defending his position on gun control and using other strategies to try to reach out to a segment of the population targeted by the NRA: rural voters. The NRA has already spent several million dollars running Ads in Colorada, New Mexico and Pennsylvania, but the group is now moving into media markets in Florida, Ohio and Virginia with a new spot, " Texas Law Enforcement Officer " (subscription) . The ad features Andy Vaquera , a retired police officer from Texas, who says that in his line of work he has "seen firsthand the tragedy that happens when people are stripped of their gun rights." Footage of crime scenes and red and blue flashing lights play on screen as Vaquera evokes what is a sensitive issue in many states: illegal immigration. "Families should be able to defend themselves against rapists, Drug dealers and other criminals illegally crossing our borders," he insists, claiming that Obama would prevent Americans from being able to use guns in self-defense. Obama is firing back with his own ad (subscription) featuring a lifetime NRA member, Greg West , expressing his support for the Democratic nominee. "I hunt, I fish, I love the outdoors," West says, adding his love for America to that list and pro ... Source: health.wpb2.com --- 12 days ago
eFluxMedia Health Buzz: Medicare Premiums and Other Health NewsU.S. News & World Report - Sep 26, 2008Seniors can sign up for new Medicare prescription Drug plans starting November 15, but they should be wary of TV and print Ads aimed at influencing their choice, Michelle Andrews reports.Medicare Drug Premium Expected To Rise In 2009 eFluxMediaPremiums for [...] ... Source: www.nfmpolitico.com --- 8 days ago
With families increasingly worried about their economic security, Sen. Barack Obama (D-Ill.) is opening a major assault on what he charges is a “radical plan” by Sen. John McCain (R-Ariz.) to decentralize health insurance. Bill Burton, national press secretary of the Obama campaign, charged: “Millions [would] lose the health-care that they have.” Obama is unveiling his new assault at a rally in Newport News, Va., this afternoon, and the campaign is following up with TV Ads, radio spots, mailers and grassroots events in battleground states, aides said. “[W]hat John McCain doesn’t tell you is that his plan calls for massive deregulation of the insurance industry that would leave families without the basic protections you rely on,” Obama says. “So here’s John McCain’s radical plan in a nutshell: he taxes health care benefits for the first time in history; millions lose the health care they have; millions pay more for the health care they get; Drug and insurance companies continue to profit; and middle class families watch the system they rely on begin to unravel before their eyes.” Burton told Obama’s traveling press corps this morning: “In the next phase on the campaign trail, on TV, in the mail and on the radio, we are going to do two things: 1) Educate voters about voters about Senator Obama’s plan to get all Americans affordable, acceptable health care; and 2) Make sure that voters know what John McCain isn’t telling you about his he ... Find more results for TV Drug Ads on RSSMicro.com |
Copyright © 2008 RSSMicro.com
LEARN MORE FDA on DTC Ads Kaiser Family Foundation Injuryboard on Chantix Ads IMAGE SOURCE: Sally Field for Boniva, Roche bone health web site You see them every time you turn on television- Ads for an allergy medication that keeps you "Claritin clear"; an ad for "Viva Viagra"; Ads about Prilosec OTC; or Boniva that use celebrities. Five billion a year is spent on direct-to-customer (DTC) Ads for prescription drugs on TV, radio, magazines, and newspapers a venue that expanded rapidly since 1997 when the FDA eased regulations on the advertising of drugs. Now a new study contents that Drug companies that advertise directly to consumers may not be getting their money's worth. The research is published in the British Medical Journal and looked at the only two countries that allow direct advertising, the U.S. and New Zealand. As it turns out, the direct-to-customer marketing is based on scant data, says principal investigator Stephen Soumerai of Harvard Medical School. To conduct the study, researchers compared English-speaking areas of Canada, who watch American media, with residents of Quebec who primarily watch French-language media. Enbrel ,Nasonex and Zelnorm were the drugs studied. Except for a short-term pike in sales for Zelnorm of 40 percent in English-speaking Canada after an ad campaign got underway, the prescription rates remained basically identical in the two groups. Why aren't Drug Ads effective? For one, pharmaceuticals ...
The Ads promoting high fructose corn syrup (HFCS) that are airing on TV irritate me to no end and I know they bother a few of you as well. The controversy surrounding the ad campaign , which is estimated to cost around $20 to $30 million, continues to grow. The basic premise of the Ads is that HFCS is natural since it is made from corn (they don't mention how processed the syrup truly is) and that it is just like sugar. The Ads aim to make you feel like a paranoid health freak for avoiding the corn sweetener, but CBS News decided to do a little research of their own on the scientific research behind the Ads. What they found is unsurprising and not so sweet. Six studies are cited on Sweet Surprise Ads sponsored by the Corn Refiners Association. Three of the studies were funded by companies involved in the industry: Pepsi Co., the American Beverage Association, and a food, chemical and Drug company lobbying group. Two of the studies were never published, so the funding is not public record. The last study was funded by a Dutch company with ties to the sugar industry. Children’s Hospital Boston researched the conclusions of nutrition studies and found that the outcomes of these studies were four to eight times more likely to be favorable towards that funding company. It seems that scientific conclusion can unfortunately be bought and sold. To see a few facts about HFCS from independent research, just read more ...