MediaDailyNews

Source: publications.mediapost.com --- 1 day ago
A TV.com poll reveals that the Most Anticipated New Shows are J.J. Abram's "Fringe," which will air on Fox, as new drama and Fox's "The Cleveland Show" as new comedy. The latter is a spinoff of Seth McFarlane's popular series "Family Guy. ...

Source: publications.mediapost.com --- 1 day ago
Despite all the lean-forward, push-pull, consumer-control hooey, marketing still addicts people. Not informs. Not engages. Addicts. This is comforting, don't you think? You can still make people do what you want them to do. ...

Source: publications.mediapost.com --- 1 day ago
Hispanic digital network V-me has seized ad partnerships for 2008-09 with 25 major national advertisers, including Allstate, Kellogg's, Procter and Gamble, Walgreen's and some 20 others that have locked in sponsorships and product integration partnerships. ...

Source: publications.mediapost.com --- 1 day ago
Tribune Company obtained the local market over-the-air broadcast rights for six National Football League games carried by the NFL Network during the regular season. ...

Source: publications.mediapost.com --- 11 days ago
Amazon's digital reader, known as Kindle, has just signed a deal with the British newspaper The Financial Times. ...

Source: publications.mediapost.com --- 9 days ago
On first blush, NBC's Beijing Olympics promotion for its other TV shows has come in underwhelming. "Deal or No Deal"--back from a two-week layoff due to the Olympic coverage--lost 18% of its prime-time ratings. Also underwhelming for most of the networks on Monday night were their respective ratings coverage of the Democratic National Convention. ...

Source: publications.mediapost.com --- 9 days ago
The print story in July should be familiar by now, with double-digit losses across the board at New York Times Company, McClatchy, Gannett and Media General. But the new bad news in these companies' results for the first month of the third quarter is the drastic slowdown in online revenue growth, which has basically flat-lined at three of the four. ...

Source: publications.mediapost.com --- 11 days ago
When is a product placement not a product placement? When it is more like a commercial. For an "Entertainment Tonight" episode, a vignette of country singer Taylor Swift shows her shopping during a New York road trip--at a CVS/pharmacy and clothing retailer HandM, for--what else?--her music video. What does she take on her trips? A Venus Embrace razor. ...

Source: publications.mediapost.com --- 19 days ago
WPP Group says it has received U.S. antitrust approval for its proposed acquisition of U.K. marketing and media researcher Taylor Nelson Sofres (TNS). On April 9, WPP made a formal offer to acquire TNS, nipping a previously planned merger between TNS and Germany's GfK in the bud. GfK may still come back with a counter offer. Interestingly, WPP, which is the second largest marketing and media research organization in the world, is in a join venture with the world's largest, the Nielsen Co., which has been facing a potential competitive threat from TNS. ...

Source: publications.mediapost.com --- 19 days ago
Watching the documentary-style "Greensburg" on Planet Green, it's hard not to be moved by the story that unfolds about a small Kansas town flattened by a May 2007 tornado. The July 27 episode focuses on city manager Steve Hewitt's goal to spur economic development in the heart of the still-vacant downtown. He's able to secure a grant for part of the funding from the government, but is still $700,000 short. Enter Frito-Lay. The company decides to donate $1 million to the cause, hoping to promote its SunChips brand in the process. ...

Source: publications.mediapost.com --- 34 days ago
Spike TV has ordered a rather gruesome 10-part series this fall. The 30-minute episodes of "1000 Ways to Die" chronicle bizarre ways people have met their deaths. ...

Source: publications.mediapost.com --- 34 days ago
In the latest iteration of possibly illegal digital content-sharing, a new Web site, Mygazines.com, allows members to share digital editions of magazines; in essence reading them for free, according to Folio:, which first reported the news. American magazine publishers aren't amused: the Magazine Publishers of America is suing Salveo Limited, the owner of the British site, which is incorporated on Anguilla, a British territory in the Caribbean. ...

Source: publications.mediapost.com --- 34 days ago
In another example of the blurring lines between place-based and online video, Channel M is creating original content for a new live entertainment-themed portal operated by Washington Mutual, called Washington Mutual Live. ...

Source: publications.mediapost.com --- 32 days ago
Newspaper publishing revenues at the Washington Post Company plummeted 13% to $197.3 million in the second quarter compared to the same period last year--placing the company's flagship newspaper squarely in the same crowded doghouse as the rest of the newspaper industry. The company also saw revenue declines in its broadcast and magazine publishing divisions. ...

Source: publications.mediapost.com --- 29 days ago
Is there any product, service or politician that even comes close to symbolizing what's wrong with our country better than Slydial? I mean, seriously, mobile voicemail as a covert op? ...

Source: publications.mediapost.com --- 24 days ago
Martha Stewart Living Omnimedia cut 25 staffers across merchandising, media and corporate ranks. ...

Source: publications.mediapost.com --- 24 days ago
Sundance Channel is airing an eight-part series "Eco-Trip: The Real Cost of Living," hosted by environmentalist David de Rothschild. The series is scheduled to run in 2009. ...

Source: publications.mediapost.com --- 34 days ago
quadrantONE, a joint venture of major media companies working with advertisers, has named Andy Ellenthal as the company's full-time CEO. ...

Source: publications.mediapost.com --- 34 days ago
Who knew Sweet 'N Low had any marketing budget to speak of--not with Splenda acting as a Wal-Mart to its Five and Dime? But even if Splenda's yellow packets may be generating more green than the inveterate pink ones, Sweet 'N Low has found the sugar to hire an American original for a new campaign. ...

Source: publications.mediapost.com --- 24 days ago
Per the ABC figures, several broad categories are seeing both newsstand sales and ad pages drop, including newsweeklies, women's lifestyle and fashion, shelter and business titles. Overall, however, the ABC and PIB figures won't have many champagne corks popping in publishers' executive suites. ...