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 Search Score: 6/10
Source: www.news.com --- 34 days ago
In the second quarter, those buying ads on Search engines gave Google an even larger share of their money than before, according to Efficient Frontier. ...
Source: news.cnet.com --- 22 days ago
Google wouldn't be Google without its ownership of the estimated $10.4 billion annual Search advertising market. But other Ad-technology hopefuls are still angling for ways to take a few million or billion dollars off the top for themselves--just like Microsoft and Yahoo. One such start-up, New York-based Clickable, ... ... Source: www.forbes.com --- 25 days ago
... Source: blogs.zdnet.com --- 32 days ago
For every new $1 spent on paid Search in Q2 2008 versus Q2 2007, $1.10 went to Google. Yahoo lost $0.09, and Microsoft lost $0.01. Advertisers are putting all of their new Search dollars into Google, and pulling money out of Yahoo Search and Microsoft Live Search, Efficient Frontier says. Google maintained its 77.4% share [...] ... Source: blog.searchenginewatch.com --- 9 days ago
Analytics firm Covario says Yahoo gained paid Search advertising at the expense of Google in the second quarter of 2008. Covario also said that paid Search has gone through a "compression" period, where growth has declined from 52% to 43%. “Our client roster inspired us to launch this analysis series due to our customers’ unique positions in the advertising ecosystem – they are US-based, but also global in the scope regarding their paid Search advertising programs, so they tend not to be retailers or ecommerce vendors who focus on one geographic region,” said Craig Macdonald, vice president of marketing and product management at Covario. “It is very exciting for us to be able to observe first-hand such trends as the bucking of the biggest losing streak in the paid Search market – the loss of market share by Yahoo to Google.” Of course, Google has seen a decline in clicks and Search ads they attribute to increasing quality of their ads. That reasoning worked for Q1 results, which blew away Wall Street expectations , based largely on analytical data . Q2 disappointed the street , but so did Microsoft and Yahoo . ... Source: www.eweek.com --- 8 days ago
Google and Yahoo promise to let users opt out of cookies online after they, Microsoft and ISPs are challenged by lawmakers in the House Committee on Energy and Commerce. Though the cookie cutting is positioned as a way to help protect users' privacy interests, the real reason for it is that Google and Yahoo want to clean their plates as they prepare to argue the merits of their joint Search Ad deal to the DOJ. - The media and bloggers rushed Aug. 8 to cover the fact that Yahoo said it will let its users opt out of custom ads on its Web site, while Google said that it will let its own users opt out of a single cookie for both DoubleClick Ad serving and the Google content network. Yahoo's and Google's coo... ... Source: www.eweek.com --- 11 days ago
Google and Yahoo reveal some of the details about their Search advertising agreement in an SEC filing filed Friday. No financial terms were disclosed and the filing is heavily redacted in an area that covers other business opportunities. - SAN FRANCISCO - Google Inc and Yahoo Inc released on Friday excerpts of a pact covering their Search advertising partnership that keeps secret financial terms and the extent of other ties between the two. In a filing with the U.S. Securities and Exchange Commission, the companies take the unus... ... Source: googlewatch.eweek.com --- 36 days ago
The Googlehoo hearings have begun on Capitol Hill and, true to the course of events that started with Microsoft's Feb. 1 offer to buy Yahoo for $44.6 billion, the opposing lawyers for Microsoft and Yahoo are in disagreement. My colleague Roy Mark, eWEEK's intrepid reporter of all things political, captured the Senate Judiciary Committee hearing action July 15 in this story. Microsoft is trying to convince the Senate and Congress that the deal Google and Yahoo inked June 12 to run Google's Search and contextual advertising technology on the Yahoo Search engine is anticompetitive. Google and Yahoo struck the deal to thwart Microsoft's acquisition advances toward Yahoo, which are still in the air as we hurtle toward Yahoo's Aug. 1 shareholders' meeting. Microsoft General Counsel Brad Smith said Yahoo CEO Jerry Yang told Microsoft officials that the Google-Yahoo partnership would eliminate both Yahoo and Microsoft as serious players in the online advertising market. Yahoo General Counsel Michael Callahan said Yang never said that, adding that Yahoo is not exiting Search. What we have here is a failure to communicate. Smith should know full well from previous Microsoft legal issues that muddying up the proceedings with he-said, she-said claims without evidence will test the patience of a Senate committee that is out of its depth on the subject of Search, online advertising and high tech. The parties involved will likely earn sharp rebu ... Source: www.computerworld.com --- 37 days ago
A Senate panel is holding a hearing on the Search advertising deal between Google and Yahoo. ... Source: news.zdnet.co.uk --- 19 days ago
New York-based Clickable has raised $14.5m in funding to help push its Search-Ad applications, while Marchex has retooled its local-Search advertising platform ...
Source: www.searchenginejournal.com --- 11 days ago
Those who have been watching closely while Google and Yahoo iron out some kinks in their Search Ad deal would be glad to know that the two Search engines have partially disclosed some information about it. In a filing with the US Securities and Exchange Commission, Google and Yahoo have made publicly available the contract [...] ... Source: www.techmeme.com --- 7 days ago
Barry Schwartz / Search Engine Roundtable : Google Shuts Down FeedBurner's Ad Network (FAN) — I have been a huge fan of FeedBurner, RSS feed management company, for a really long time. Yes, before Google bought them and even before they had most of their cool features. In any event, I noticed a Google Groups thread … ... Source: www.searchenginejournal.com --- 36 days ago
Finally Microsoft issued a formal statement regarding the Google-Yahoo Search Ad deal. Brad Smith, Microsoft Corp. senior vice president and general counsel, questioned the legality of the deal before the Senate Judiciary Committee Subcommitte on Antitrust and the House Judiciary Committee Antitrust Task Force. Mr. Smith also emphasized on the damage that the said deal [...] ... Source: www.cio.co.uk --- 39 days ago
DoJ investigates antitrust implications Yahoo has notified European antitrust regulators of its Search advertising deal with Google, although the deal will only be effective in the US and Canada. ... Source: www.indianpad.com --- 13 days ago
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Source: www.zdnetasia.com --- 22 days ago
New York-based Clickable raises US$14.5 million from the Founder's Fund, and Marchex retools its local-Search advertising platform. ... Find more results for Google Search Ad on RSSMicro.com |
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BBC News Trying to cut a slice of Google's Search-Ad billions CNET News - 9 hours ago Google wouldn't be Google without its ownership of the estimated $10.4 billion annual Search advertising market. But other Ad-technology hopefuls are still angling for ways to take a few million or billion dollars off the top for themselves--just like ... Former Googleers unveil new Search engine Cuil Reuters Google Should Take Privacy Lessons From Cuil InformationWeek PC World - PC Magazine - CRN - InfoWorld all 1,150 news articles ...
Google increased its share of money spent on Search ads to 77.4 percent in the second quarter, up 2 percentage points from the year-earlier period, according to new data that doubtless will interest those gauging the antitrust implications of the Search leader's new advertising partnership with Yahoo. Google ... ...
It is no surprise that Google is the dominate Search Ad business on the Internet. In the latest statistics from Efficient Frontier Google showed a 2% growth over last year and a huge 77.4% market share. Also stated in the article were these facts. Google makes $1.10 for every $1.00 spent, which Yahoo posted a 9 cent loss and Microsoft posts a 1 cent loss. Which in itself is interesting. It makes one wonder. If Microsoft does buy Yahoo, it would seem logical that together they would post a 10 cent loss. But that’s another story. In the article it stated: Here’s more toasty data nuggets for your consumption: Cost per click (CPC) rates increased by 13.8 percent for Google in Q2 2008 versus a year ago, while average CPCs on Microsoft Live Search increased at a slower rate of 5.6 percent, and Yahoo! CPCs declined by 7.3 percent. Return on Investment (ROI) improved on all three Search engines, with Microsoft Live Search improving 25% YOY, while ROI on Yahoo! Search increased by 13%, and Google’s ROI increased by 3%. Automotive advertisers increased Search advertising spending by 24 percent in Q2 2008 versus Q2 2007, but retailers increased Search spending by a cautious 1 percent. Financial services advertisers, hit hard by the mortgage crisis, decreased Search engine spending by 7 percent YOY, and travel advertisers decreased spend by 17 percent as consumers pulled back on leisure spending. The global outlook for Google’s growth is very pos ...
A significant targeting improvement to the Google advertising platform is in the wings. Google has confirmed that they're running tests on the AdWords platform which see it relying on... ...more than just the current Search query to determine which ads to display. The Search giant openly admitted using a user's previous query to enhance Ad targeting in the past, but now the scope of this behavioral tracking has been expanded. Google gathers a significant amount of data from users as they conduct several searches in their quest to find relevant information. It was only a matter of time before Google utilized this information to help improve the relevance of the ads presented in the SERPs (Search engine results page). Confirmation came via some questioning by Saul Hansell from the New York Times . Saul was following up on tests conducted by Gene Munster from Piper Jaffray - which uncovered that ads were being influenced by multiple queries several minutes apart. Nick Fox, a director of Product Management at Google confirmed what the tests had shown. According to Saul's article , Nick had this to say: "We are trying to understand what the user is trying to do right nowIn some cases, those queries are ambiguous, so you need a little more context... It is probably not just the previous query that matters...You want to know if the user is still doing the same thing. You wouldn't want to go back a month. You wouldn't want to go back a day. But ...