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Source: articles.moneycentral.msn.com --- 12 days ago
DoubleClick, a premier provider of digital marketing technology and services, today announced that DoubleClick Mobile, the company's advertising delivery system for mobile devices, is integrating ... Source: www.news.com --- 40 days ago
Search giant also plans to sell search-marketing part of newly-acquired DoubleClick's Performics business. ... Source: topics.nytimes.com --- 15 days ago
In the first sizable layoffs in its history, Google is trimming the work force at the advertising technology company that it acquired recently. ... Source: www.moreover.com --- 11 days ago
Extract not available. ... Source: blog.searchenginewatch.com --- 11 days ago
Just one week after Google announced mobile image ads , the newly acquired DoubleClick is announcing the integration of its mobile ads with mobile ad networks. The networks are AdMob, Google Adsense, and Millenial Media's Mbrand and Decktrade networks. "This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory," said Ari Paparo, group product manager for DoubleClick products. "We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers." Yesterday, Admob was included in a Marchex announcement of its agreement with mobile ad networks to provide pay-per-call services . "AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimization to new platforms," said Omar Hamoui, AdMob’s founder and CEO. "We are excited that DoubleClick’s clients will now be able to join over 4000 existing AdMob publishers in leveraging AdMob’s ad liquidity and mobile specific ad serving technologies." An estimated $1.7 billion is expected to be spent on mobile advertising this year , up from $878 million last year. Projections have the spend reaching $6.5 billion by 2012. ... Source: clickz.com --- 10 days ago
Integration into DoubleClick's DART makes mobile segmentation emulate the Web. ... Source: advertising.hardwarezone.com --- 2 days ago
HWZ is now a certified Publisher under the newly-launched Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements in HWZ without having to bear any Motif costs. This program gives immediate savings to advertisers and thus allowing advertisers to place more rich media [...] ...
Source: mashable.com --- 40 days ago
As expected, Google is making some layoffs as it fully assimilates its recently acquired DoubleClick into its organization, according to The New York Times. With a global staff of 1,500 (1,200 of which reside in the US), DoubleClick had a sizable employee base to begin with. Finding places for all of these people [...] ... Source: mashable.com --- 13 days ago
Roughly one week ago Google introduced mobile image ads within the AdWords network. Today DoubleClick, Google’s most ambitious acquisition of late, of which it was officially granted tutelage not too long ago after passing through numerous regulatory hurdles, is putting its own heft behind Mountain View’s mobile ad systems. It is doing so by integrating [...] ... Source: www.marketingvox.com --- 40 days ago
As of today Google began laying off employees at DoubleClick. The search giant would not specify how many it plans to drop, but the New York Times pegs the figure at around 300. "We have been working... ... Source: venturebeat.com --- 40 days ago
Updated Google has started laying off employees at recently acquired web advertiser DoubleClick, according to Vanity Fair and Silicon Alley Insider. Vanity Fair identifies “the entire finance department” as part of the cuts. We’ve already reported that the layoffs would start today, although we got a “no comment” when we asked Google’s press office about it yesterday. [...] ... Source: www.paidcontent.org --- 12 hours ago
So what kind of results is Google ( NSDQ: GOOG ) getting from its recently completed $3.2 billion acquisition of DoubleClick? In its just-filed 10-Q , the company provides pro-forma group financial data—as if the DoubleClick acquisition had happened at the beginning of Q1. Long story short, for Q107, DoubleClick would have added $75.5 million in revenue. For this quarter, it's a tad trickier, since the deal closed on March 11, but with some extrapolation, it looks to have done somewhere in the $88-$89 million range, representing growth of about 17 percent . Given this start to the year, DoubleClick should breeze past estimates of $300 million in '08 revs. -- YouTube et. al. : Of course, DoubleClick pretty much stands alone among Google acquisitions in pulling its weight . Using the same language as it has in the past: "...the anticipated benefit of many of our acquisitions may not materialize. For example, we have yet to realize significant revenue benefits from our acquisitions of dMarc Broadcasting (Audio Ads), YouTube or Postini ." Elsewhere it notes the challenge of achieving significant profitability with other services, like Gmail and Orkut. Related Updated: Google-DCLK Deal Officially Closes; Gets Nod From EC; No Conditions; Layoffs Coming ... Source: www.intomobile.com --- 5 days ago
DoubleClick recently announced that its mobile division, DoubleClick Mobile, is integrating with mobile ad networks — including AdMob, Google's AdSense for mobile content, and Millennial Media's premium MBrand network as well as its Decktrade performance network. The idea is to help mobile publishers fill more of their available inventory and earn more revenue. Now, publishers using [...] ... Source: www.komotv.com --- 41 days ago
... Source: www.marketingpilgrim.com --- 40 days ago
When Google decided to buy DoubleClick, it sent some shock through the search marketing industry. DoubleClick has owned Performics, the third largest affiliate network, since 2004. Performics not only provided affiliate marketing services, but also search-engine marketing (SEM) and search-engine optimization (SEO) services. Suddenly it looked like agencies would be competing against Google - a serious [...] ... Source: www.justsearching.co.uk --- 6 days ago
DoubleClick Inc., a leading online display ad technology provider, is all set to join hands with leading mobile ad networks. The recently Google acquired firm DoubleClick is integrating its mobile advertising delivery system with AdMob, Google’s AdSense and Millennial Media’s MBrand and Decktrade to facilitate publishers (deal) with their ad inventory. The group product manager of [...] ...
Source: www.redherring.com --- 11 days ago
Online ad firm links with AdMob and Millennial Media and lends flexibility to fragmented mobile ad market. ... Source: www.katu.com --- 10 days ago
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Engineers hate it when suits put them on public deadlines, because they then can't spend months twiddling code to perfection. That's exactly what Google CEO Eric Schmidt did yesterday when he told CNBC's Maria Bartiromo that the integration of DoubleClick's ad-serving platform into Google's AdWords would take six months. Better get cracking, boys .
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DoubleClick, the Google-owned ad platform, has revealed that its delivery system for mobile devices is integrating with a number of ad networks. Under the terms of the arrangement, DoubleClick Mobile will merge with AdSense, AdMob and Millennial media's MBrand ad networks. DoubleClick Mobile is part of the DoubleClick Revenue Centre, which provides media sellers with a means by which they can manage their display campaigns in tandem with emerging platforms, such as mobile advertising. As a result of the integration, developers who use DoubleClick to manage the sale of their mobile display inventory will be able to choose between dealing directly with media buyers or taking automated feeds from the networks. Commenting on the deal, Omar Hamoui, AdMob's founder and chief executive officer, said: "AdMob is always eager to extend our engineering investments in mobile advertising relevance and optimisation to new platforms. "We are excited that DoubleClick's clients will now be able to join over 4,000 existing AdMob publishers in leveraging AdMob's ad liquidity and mobile specific ad serving technologies." Meanwhile, Ari Paparo, group product manager for DoubleClick products, added that the firm believes that providing advertisers with the option to sell mobile inventory directly and indirectly will ultimately lead to "better monetisation" for publishers. After initially announcing its intention to purchase DoubleClick in April 2 ...