Facebook Graph Search

Why Facebook Graph Search is Great for Local Business

Thu, 16 May 2013 16:00:52 GMT

Source: www.crestmediainc.com --- Thursday, May 16, 2013
Since its release, internet marketers are observing numerous examples of how Facebook Graph Search is great for both e-commerce businesses and local brick-and-mortar businesses. No less exciting, is that as usage of the tool progresses over time, savvy internet marketers will find more ways to use it for various social media campaigns. Here is why local businesses, in particular, can really benefit from the introduction of Facebook Graph Search. First, because it is multi-dimensional. We all rely on Google for a variety of searches, and Facebook Graph Search is not likely to change that to any significant degree. But there is an advantage that Graph Search offers over Google: layers upon layers of Search function, a feature that is also being called “Search refinement.” For instance: When you Google “San Diego coffee shop,” you will no doubt always get plenty of listings – and yet, those Search results will always be from a one-dimensional point of view. With the exception of the “plus one” service, Google doesn’t suggest coffee shops your friends frequent; on Facebook , Graph Search does. Furthermore, Graph Search can suggest which coffee shops are liked by your friends in various categories. For example, you can refine your Search for coffee shops liked by your friends who actually reside in San Diego, or by friends who are single or married, or by friends who attended your high school or work at your business. The possibilitie ...

Watch Out LinkedIn, The New Facebook Graph Search Is Coming For Social Recruiting

Tue, 14 May 2013 16:00:14 GMT

Source: www.smallbiztechnology.com --- Tuesday, May 14, 2013
Watch out LinkedIn! Facebook is coming in on the hiring and recruiting turf! Facebook’s new Graph Search marks a major change in social recruiting, says enterprise software company, SAP . Employers can now harness their entire Facebook network for recommendations on who to hire. Through phrases (for example: “my friends in New York who like engineering” or “photos liked by java developers in New York”), employers can comb through people, places, photos or other content that’s been shared on Facebook to find the right candidate. With 92% of employers using social networks for recruiting, Facebook Graph Search is undoubtedly going to impact talent acquisition strategies. But will social collaboration transform recruiting and mark the end of job boards? How much emphasis should employers put on what people post and “like” on Facebook? LinkedIn made its name as a sort of Facebook for professionals, staying away from the junk the piles up on your Facebook wall or newsfeed and keeping things related to careers and skills. But Facebook is well-placed to snatch some of that market. The main problem I foresee is that most Facebook users regard Facebook as an extension of their private social lives. The clear demarcations between LinkedIn and Facebook allow users to talk on Facebook as if they’re at a casual party with friends, versus being at a never-ending job interview on LinkedIn. That’s essentially how things break down for me. Linked ...

Facebook Graph Search: A content marketer’s perspective

Tue, 14 May 2013 12:08:51 GMT

Source: smartblogs.com --- Tuesday, May 14, 2013
Several months have passed since Facebook introduced Graph Search , making a major footprint into the Google-dominated Search world. Now, consumers can find what they need based on what their friends enjoy and recommend, and easily form connections with people who have mutual interests. Not surprisingly, Graph Search was on the minds of Search and marketing experts at the SES Conference in New York City at the end of March. Glenn Gabe , Digital Marketing Consultant at G-Squared, and Clayburn Griffin , Organic Search Director at GroupM, shared insights on how Facebook’s new Search tool will impact brand and consumer interactions as well as page ranking. Both speakers made it clear that among the many Search-ranking factors, the quality of Facebook Fans—people who value the brand’s updates and actively engage with its content—will greatly impact a page’s ranking. To succeed, organizations need to fully integrate themselves into the Facebook community by publishing consumer-centric content that motivates engagement. Graph Search: The marriage of reach and relevance In a world where consumers are bombarded with more than 3,000 brand impressions per day , it’s more important than ever for Search engines to deliver content specific to the individual on the other side of the screen. Capturing and prioritizing an endless amount of information is a key goal for both Facebook and Google . Arun Sundararajan of Wired notes that while both co ...

‘Facebook Graph Search coming to mobiles soon’

Tue, 14 May 2013 05:23:44 GMT

Source: www.breakingpropertynews.com --- Monday, May 13, 2013
Facebook executive said that the Graph Search, which debuted on the website in March, would soon come to mobile phones. Voughan Smith, vice president of mobile partnerships at Facebook, refused to share any definitive date when the feature would be available on cellphones but said that the company's engineers were working to ... ...