ExactTarget

ExactTarget Brings B2B Marketing Automation to Facebook

Thu, 23 May 2013 18:50:00 GMT

Source: www.websitemagazine.com --- Thursday, May 23, 2013
Cross-channel digital marketing provider ExactTarget has extended its B2B marketing automation service, Pardot, to Facebook. By doing this, marketers will be able to acquire new prospects on Facebook for lead nurturing campaigns. The update integrates Pardot ’s technology into Facebook tabs that are built on ExactTarget’s SocialPages . This enables marketers to obtain new leads by providing prospects the opportunity to register for contests or special offers via Facebook. “Acquiring and nurturing leads is the lifeblood of b-to-b marketing automation,” said Scott Dorsey, ExactTarget chairman and chief executive officer. “By extending Pardot to Facebook, we are bringing our expertise in B-to-C marketing automation to B-to-B, making it easier for marketers to create a true cross-channel experience that delights customers and prospects and ultimately accelerates sales.” With this integration, marketers can drag and drop Pardot’s lead capture connector into their Facebook Page and publish it. Then, customers and prospects who register on the Facebook Page can be automatically placed into a lead nurturing program that is designed to not only deliver relevant content throughout the buying lifecycle, but also accelerate the sales process. It is also important to note that Parot’s integration with ExactTarget’s SocialPages works with native Pardot CRM integrations as well, including salesforce.com, Microsoft Dynamics, SugarCRM and Netsuit ...

ExactTarget Employees - It's Your Career

Wed, 22 May 2013 15:16:51 GMT

Source: www.youtube.com --- Wednesday, May 22, 2013
ExactTarget Employees - It's Your Career ExactTarget employees discuss the various opportunities that they are given, including the "It's Your Career" seminar. http://ExactTarget.com - ExactTarget i... From: ExactTarget Views: 8 1 ratings Time: 02:27 More in Science & Technology ...

ExactTarget to Present at Raymond James Internet/Software Crossover Conference (Business Wire)

Wed, 22 May 2013 14:43:00 GMT

Source: labs.ebuzzing.co.uk --- Wednesday, May 22, 2013
INDIANAPOLIS--(BUSINESS WIRE)--Global cross-channel digital marketing leader ExactTarget ( NYSE :ET) announced today that it will present at the 2013 Raymond James Internet/Software Crossover Conference May 29 in Half Moon Bay, Calif. ExactTarget President, Technology and Strategy Scott McCorkle and ExactTarget Chief Financial Officer Steve Collins are scheduled to present at 2:45 p.m. Source : Business Wire Explore : Cinema , Entertainment , Money , Reviews , Stock exchange ...

ExactTarget Import Wildcards

Mon, 20 May 2013 12:47:34 GMT

Source: sprignaturemoves.com --- Monday, May 20, 2013
Based on the Import Activity file specification input box, you may think that only three wildcards are available — year, month and day: However, in the ET Help page for Import Activities , you’ll notice that there are more listed: %%Year%% %%Month%% %%Day%% %%Hour%% %%Minute%% %%Second%% So if you need some more granularity in files you’re uploading to your ET FTP share, yes, you can use minutes and seconds. Don’t forget about the case-sensitivity disclaimer. Because ET utilizes non-Microsoft CDNs for FTP and image hosting, your file name specifications must match exactly. For further reading: Import Activity File Transfer Activity Programs ...