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Tuesday, July 08, 2008 --- 52 days ago http://www.searchengineguide.com/jennifer-laycock/why-the-social-media-world-nee
 by Jennifer Laycock As I find myself drifting further and further from my search engine optimization roots to focus more time and effort on exploring the worlds of social media, blogging and viral marketing, I'm sometimes astonished at the misunderstandings between these two worlds. Search engine marketers look to social media as a vast expanse of link opportunities, almost completely missing the true potential of social media. On the other hand, social media types tend to look at SEO as some type of dirty game of tricks and scams that would tarnish the pure image they hope to build in their social media utopia. The reality is, there's simply a slew of misunderstandings on both ends. The true potential for massive reward comes when someone who really understands the value of conversation in social media comes together with someone who understands the technical aspects of search engine optimization. Otherwise, we have campaigns that miss their full potential. Yes, they'll do well and yes, they'll bring on more business, but if you pay attention to both sides of the equation, you'll increase the impact of your campaign dramatically. Case in Point: Ogilvy's new Lenovo Summer Games Campaign When I saw Rohit's announcement that Lenovo had partnered with 100 athletes from 25 different countries to give a behind the scenes blogger perspective of the Olympics, I could have cheered. I love the idea of gathering together so many different p ... |
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