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 6/10 Very Good --- mashable.com http://feeds.feedburner.com/mashable
| Social software and social networking 2.0. ... |
Wednesday, August 06, 2008 --- 29 days ago http://mashable.com/2008/08/06/microsoft-and-yahoo-shouldnt-acquire-aol/
 Time Warner has officially confirmed that AOL will be split into two pieces -– access and content -– in an attempt to leverage its assets better and create a greater value proposition for those looking to acquire the embattled company. Sounds great, but who really wants to buy AOL? More often than not, I hear two companies names crop up every time someone wants to discuss which company will acquire AOL: Microsoft and Yahoo. I’m now here to tell you that the chances of Microsoft or Yahoo acquiring AOL are slim and none. Microsoft Microsoft doesn’t need AOL right now. Sure, the company can buy the content side of AOL and expand its presence online, but how does that solve its biggest problem: It needs to compete with Google in search? Good thinking: It doesn’t. Microsoft needs to focus on acquiring Yahoo or working to increase its presence in the search space before it can do anything else. If it plans on acquiring AOL, it won’t solve any problems and it’ll only take the company’s content business off its hands, which, to be quite honest, is something Microsoft should have no part in. Yahoo From a content standpoint, it makes some sense for Yahoo to acquire AOL. After all, as a company that’s already somewhat in the content business and tries to provide services for people to consume content, wouldn’t it make sense for it to continue working towards that goal? Sure, but that assumption forgets one fact: Yahoo is in no position to st ... |
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