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| Most recent high quality published articles about Advertising on Content for Reprint ... |
Friday, April 25, 2008 --- 89 days ago http://www.content4reprint.com/business/advertising/which-writer.htm
| For many businesses, outsourcing - of non core skills such as copywriting - makes sound commercial sense, enabling you to extend your talent pool without increasing your payroll. There is, however, a downsidei The lack of any longer term contractual obligation can result in firmsi i choosing a writer based on less than stringent short-term criteria i i usually something along the lines of: i i theyi i re available, and theyi i re cheapi i . Such i i commoditisedi i thinking makes for promiscuous clients, opportunistic service providers and fleeting - low-value - business relationships. Choose the right adviser, however i i one who has the tactical skills you need now and a reserve of strategic expertise for the future i i and youi i ll have at your disposal a real commercial asset: a source of advice and support whoi i ll help you to maximise the return on your marketing investment. Networking made easy Thanks largely to the Internet, creating a shortlist of qualified writers has never been easier. In particular, business networking sites - such as Linked-in and ecademy - allow you to review the profiles of a raft of specialist writers, and to browse detailed client reviews, at your leisure. Which means you can establish your prospective scribesi i bona fides - their experience of your industry, your market(s) and your preferred media - before you even meet. Of course, notwithstanding the global reach of the web, youi ... |
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