Welcome to the Email Experience Council's blog, a forum for the email marketing industry's leading voices. On these pages, you'll find the opinions and thought-leadership that's driving the next evolution of email. ...
Every week the EEC adds new content to its Whitepaper Room . Here are the latest additions: Synchronicity Marketing: The Four Essential R’s of Email Marketing These terms serve as guideposts to ensure your campaign s not only optimized for delivery, but also maximum response. Silverpop: Unlocking the Secret World of White Listing Insight for Enterprise Email Marketers Premiere Global Services: 8 Thursdays 5.0 Cutting edge tips and tricks to help you and your email program reach its maximum potential. LSoft: Stop Guessing and Start Knowing Using A/B-Split Testing to Increase Your Email Campaign Effectiveness ExactTarget: Email Marketing Design and Rendering The New Essentials Listrak: Email Frequency How Relevancy Tactics Changed the Rules Constant Contact: The What, Why, and How of Email Authentication What it is, why it’s important, and what you need to do to authenticate your email. *Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org . ...
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