George Gutowski submits: Wal-Mart (WMT) has experienced approximately a 34% increase in share appreciation in the past year. At one point it was a very good whipping boy- problems in Germany, South Korea and Japan; sluggish sales in North America. I am positive I had a few skeptical comments of my own. Fortune Magazine had an interesting Marketing article by Suzanne Kapner in the Aug 18 edition. Writing from a marketing perspective, the premise is that Wal-Mart has had marketing challenges and originally saw itself as a logistics company who could deliver low prices through excellent materials handling. It has attempted a cultural change according to the article, and has succeeded in becoming more of a marketing company. Complete Story » ...
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George Gutowski submits: Wal-Mart (WMT) has experienced approximately a 34% increase in share appreciation in the past year. At one point it was a very good whipping boy- problems in Germany, South Korea and Japan; sluggish sales in North America. I am positive I had a few skeptical comments of my own. Fortune Magazine had an interesting Marketing article by Suzanne Kapner in the Aug 18 edition. Writing from a marketing perspective, the premise is that Wal-Mart has had marketing challenges and originally saw itself as a logistics company who could deliver low prices through excellent materials handling. It has attempted a cultural change according to the article, and has succeeded in becoming more of a marketing company. Complete Story » ...