Mobile internet data revenues are expected to show strong growth in the near future. Vodafone is preparing for this growth both through alliances (e.g. with Google, Yahoo and MySpace) and through acquisitions (ZYB). In 2008, Vodafone even created a dedicated Internet Services Unit, with which it targets an additional 10 percent of group revenue. Part of the expected growth should come from mobile social networking and mobile advertising. Telecompaper expects that mobile internet will continue to grow during the coming years and become an important revenue stream for operators. ...