Mobile managed personalization services provider LiveWire Mobile announced an agreement with Virgin Mobile USA to launch the Ringback Playlist, which enables subscribers to access pre-selected content channels instead of settling for an individual ringback tone. After Ringback Playlist subscribers choose their favorite music genre or artist, callers will hear different tones from within the selected category--Virgin Mobile USA customers may also exploit personalization options that set specific tones according to the caller, the day of the week or the time of day. At launch, Virgin Mobile USA will offer 12 different Ringback Playlist channels spanning pop, hip-hop, alternative rock, country and TV/movie classics--each channel features five ringback selections. LiveWire Mobile's Achieve Marketing Team will regularly update track selections within the Ringback Playlist and provide specialized campaign support based on consumer metrics. Virgin Mobile will offer the service for $3.49/month, with an additional $1.49 monthly ringback subscription fee. For more on the Ringback Playlist: - read this release Related articles: Virgin Mobile USA : Ringbacks on the rise Virgin Mobile USA confirms Helio acquisition ...
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