5 Tips To Creating An Effective Viral Video Marketing Campaign This is a guest article written by Eric Guerin. Eric Guerin is CEO and Executive Producer for SmartMarket Movie, an online marketing video production company specializing in word-of-mouth / viral marketing videos ending with a call-to-action. Viral marketing sounds like something you may be stuck in bed with for a few days maybe with a stuffy nose, and a fever...but it doesn't have to be. Did you know that every minute over 10 HOURS of video are uploaded to YouTube . Think about it... 10 HOURS ...while you were just thinking about this...another 10 hours just got uploaded to YouTube ! So how do you make your viral marketing video stand out? How do you get it passed on to others without you asking (hence the going "viral")? Here are 5 tips to keep in mind when creating a viral marketing campaign for your online video: State Your Objective - Before you hire a video production company or pick up a video camera...why are you making the video? Like any other marketing endeavor online or offline you need to have a plan. Part of this plan should also be tracking the effectiveness of your campaign - whether using a website analytics program to track the video views or using a service like TubeMogul where you can accurately track the viewing statistics from a number of video sharing sites through one panel - you'll want to know how effective your viral marketing video is and having ...
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5 Tips To Creating An Effective Viral Video Marketing Campaign This is a guest article written by Eric Guerin. Eric Guerin is CEO and Executive Producer for SmartMarket Movie, an online marketing video production company specializing in word-of-mouth / viral marketing videos ending with a call-to-action. Viral marketing sounds like something you may be stuck in bed with for a few days maybe with a stuffy nose, and a fever...but it doesn't have to be. Did you know that every minute over 10 HOURS of video are uploaded to YouTube . Think about it... 10 HOURS ...while you were just thinking about this...another 10 hours just got uploaded to YouTube ! So how do you make your viral marketing video stand out? How do you get it passed on to others without you asking (hence the going "viral")? Here are 5 tips to keep in mind when creating a viral marketing campaign for your online video: State Your Objective - Before you hire a video production company or pick up a video camera...why are you making the video? Like any other marketing endeavor online or offline you need to have a plan. Part of this plan should also be tracking the effectiveness of your campaign - whether using a website analytics program to track the video views or using a service like TubeMogul where you can accurately track the viewing statistics from a number of video sharing sites through one panel - you'll want to know how effective your viral marketing video is and having ...