After months of falling sales, Dave Pringle, a second-hand car salesman from Yately has revealed that a moment of marketing inspiration has helped him put his business back on track. ‘It came to me in the bath one night – must have been all those bubbles rising up to the surface that kicked it off, I suppose,’ he said, ‘but it was then that I realised that everyone loves colourful balloons and that it might just help me shift some of these knackered old, er, some of these classic vehicles.’ ...
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After months of falling sales, Dave Pringle, a second-hand car salesman from Yately has revealed that a moment of marketing inspiration has helped him put his business back on track. ‘It came to me in the bath one night – must have been all those bubbles rising up to the surface that kicked it off, I suppose,’ he said, ‘but it was then that I realised that everyone loves colourful balloons and that it might just help me shift some of these knackered old, er, some of these classic vehicles.’ ...