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Time Warner (TWX) CEO Jeff Bewkes, never a fan of synergy to begin with, seems to have completely given up on the notino when it comes to AOL. Another case in point: his cable TV unit, Turner Broadcasting, just inked a comprehensive content-and-advertising deal with ... Yahoo (YHOO). Turner runs the official league pages under contract for the NBA, PGA and NASCAR; in the deal , Turner will give Yahoo Sports exclusive content, and Yahoo will hand over sports ad inventory, creating a big sports network for Turner to sell. Yahoo will give Turner better ad targeting abilities, so it can sell based on consumers' affinity for NASCAR or golf. Sounds like a good deal. Too bad AOL couldn't land it. See Also: CNET Buddies Up With Yahoo Some Good News Out of Sunnyvale: A Yahoo Product That Looks Cool Yahoo Shareholders Will Now Take $31.50. They Won't Get It ...
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Time Warner (TWX) CEO Jeff Bewkes, never a fan of synergy to begin with, seems to have completely given up on the notino when it comes to AOL. Another case in point: his cable TV unit, Turner Broadcasting, just inked a comprehensive content-and-advertising deal with ... Yahoo (YHOO). Turner runs the official league pages under contract for the NBA, PGA and NASCAR; in the deal , Turner will give Yahoo Sports exclusive content, and Yahoo will hand over sports ad inventory, creating a big sports network for Turner to sell. Yahoo will give Turner better ad targeting abilities, so it can sell based on consumers' affinity for NASCAR or golf. Sounds like a good deal. Too bad AOL couldn't land it. See Also: CNET Buddies Up With Yahoo Some Good News Out of Sunnyvale: A Yahoo Product That Looks Cool Yahoo Shareholders Will Now Take $31.50. They Won't Get It ...