SEOmoz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services. ...
Posted by aimClear UPDATE from Rand: I've already gotten a large number of emails upset with the content of this post. I'm usually very against editing or removing content from the blog, but we are considering what to do internally. Thanks for all the feedback. Intro from Rebecca: Marty Weintraub from aimClear wrote a guest post for us. Here it is, in typical Marty fashion: After my very slightly infamous SMX Advanced "Give It Up" presentation included the "Soy Candle" approach to extending powerful social media profiles to the advantage of SEO ( download .ppt here ), I had the pleasure of chatting up the tactic with Matt Cutts, Google's anti-spam officer. Matt didn't think much of naming social media profiles on competitive mid-tail keywords and using psychologists to profile corporate brand ambassadors replete with deep personality traits. Go figure... Whilst the always- affable Mr. Cutts politely indicated that he did not consider the technique "spam," he categorized it as " social engineering ," a phrase that harkens back to Hitler by some interpretations. Ok then... when I was subtly embellishing my Yahoo! Personals profile to get a date, I didn't realize I was going down the road towards becoming a next-gen social media Nazi. It's true, some of our clients' brand ambassadors hit the ground running with pseudonyms, predetermined personal "history," identifiable affinities, behavior patterns, strengths, personality defects, in ...
Anytime
