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Thursday, July 24, 2008 --- 36 days ago http://feeds.feedburner.com/~r/readwriteweb/~3/344767635/yahoo_music_store_closi
 Digital Rights Management technology is dying, it's becoming understood that hobbling tunes to enforce scarcity isn't the best way to monetize the music business online. What about all the suckers who bought DRM laden music in recent years, though? When the Yahoo! Music Store closes its doors this fall, the company announced today, past customers dependent on their music "phoning home" to get license approval before playing are out of luck. They'll be able to continue playing purchased tracks on a single computer, until they make any changes to their operating system. The rise and fall of the Yahoo! Music Store will make for an interesting story some day, but for now the DRM story is particularly important. Yahoo! now encourages customers to burn their music files to CDs. That may not be a terribly onerous requirement, but the point is that when you purchased a license for songs, everyone really meant it when they said this might not last forever. As Jon Healey wrote on his LA TImes digital media blog , both Microsoft and Sony have tried to shutter their music services without providing ongoing support for already purchased material. Both faced a substantial consumer backlash. Sony extended their support through the end of this year and Microsoft did so for 3 more years. Healey suspects that too few people ever bought music from Yahoo! to create that kind of backlash and doesn't seem to think it's a big deal any way. Given that Y ... |
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