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 7/10 Very Good --- itsinthegame.ea.com http://itsinthegame.ea.com/rss.aspx
Monday, May 05, 2008 --- 81 days ago http://itsinthegame.ea.com/archive/2008/04/22/the-fascinating-tale-of-the-ebbsfl
| Who hasn’t dreamed of being an owner of a sports team? All of us. And for the princely sum of £35 (approximately $75), you too can be the owner of Ebbsfleet United Football Club, an English team that was purchased by approximately 30,000 members of MyFootballClub.co.uk , an innovative experiment in social networking being applied to sports club ownership. I recently had the chance to speak with Will Brooks, a soccer journalist in the UK who is the creative mind and founder of MyFootballClub.co.uk , and discovered what provided the impetus for him and a small team of friends and colleagues that developed this unique concept. It’s been a fascinating experiment where the community purchased Ebbsfleet United FC, a lower league team in financial difficulty, who since the acquisition are now poised to play for a major trophy at the famed Wembley Stadium in London in early May. Mobilization of such a large community of like-minded individuals would clearly have not have been possible in the pre-internet days. Will told me how he came up with the idea as a young fan of Fulham, one of the smaller London clubs, and how annoyed he used to get watching his team play and thinking that he could do better if only he had more power and authority within the club itself. As a soccer journalist he was well aware of the passion and intensity that soccer fans around the world have when it comes to their clubs. After floating the idea on a ... |
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