To launch a successful podcasting program, think of podcasts as well-crafted, engaging radio segments delivered through the Web. Using radio segments as the model, podcasts should be short, focused communications or small nuggets of learning for customers, clients, partners, and employees. Although more informal than other presentations, podcasts require planning to determine the audience, the purpose, the format, and whether the material is appropriate for audio only. Once the demand for podcasts expands and your experience deepens, consider combining podcasts with interactive blogs to get an even higher level of interaction with your audience. ...
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