There is a long standing idea in the business world that using certain words will unlock sales, drive up profits, and generally make selling easier for you. These special words, like “Free” and “Guaranteed”, are touted as being effective because they are based on scientific research and have a background in fields like NLP (Neuro-Linguistic Programming). Supposedly, we are pretty much hard-wired to respond favorably when one or more of these words are used. But is all of that just hoopla? Or do certain words actually make a huge difference? Read more to find out. Some words DO work better than others When you get right down to it, some words really do work better than others. If you pick any given time frame, you can usually find a few of these “magic” words—words that are being used very effectively to market and sell things. But there’s a big catch: the “magic” sales words are changing constantly. As the general opinion of the populace changes, so to do the words that work best when selling. Your market is being bombarded with sales pitches and advertisements constantly, and their opinions and ideas are changing very rapidly as a result. What is cool and trendy one week might suddenly be a big looser the next. How to find the magic words (hint: it’s not worth it) Finding the special words at any point in time isn’t very difficult in theory . In practice, doing this yourself will take a lot of time and probably yield mediocre results. ...
Anytime
There is a long standing idea in the business world that using certain words will unlock sales, drive up profits, and generally make selling easier for you. These special words, like “Free” and “Guaranteed”, are touted as being effective because they are based on scientific research and have a background in fields like NLP (Neuro-Linguistic Programming). Supposedly, we are pretty much hard-wired to respond favorably when one or more of these words are used. But is all of that just hoopla? Or do certain words actually make a huge difference? Read more to find out. Some words DO work better than others When you get right down to it, some words really do work better than others. If you pick any given time frame, you can usually find a few of these “magic” words—words that are being used very effectively to market and sell things. But there’s a big catch: the “magic” sales words are changing constantly. As the general opinion of the populace changes, so to do the words that work best when selling. Your market is being bombarded with sales pitches and advertisements constantly, and their opinions and ideas are changing very rapidly as a result. What is cool and trendy one week might suddenly be a big looser the next. How to find the magic words (hint: it’s not worth it) Finding the special words at any point in time isn’t very difficult in theory . In practice, doing this yourself will take a lot of time and probably yield mediocre results. ...