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Monday, May 12, 2008 --- 74 days ago http://feeds.wired.com/~r/wired/science/space/~3/288796100/portfolio_0512
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Apple is close to announcing it has signed a deal to sell HBO programs and movies on the iTunes website, according to HBO employees involved in executing the agreement.
The deal marks the first time that Apple has agreed to a separate price structure for a content provider, one of the employees said.
The HBO insiders said that the new service would be launched and announced simultaneously, most likely in a week or two.
Details of the agreement are not yet known, but it is clear that HBO was able to secure better terms from Apple than other content providers, they said.
One possibility is that HBO programming will have a higher retail price than the flat $1.99 fee Apple currently charges for video content; another is that HBO will receive a larger cut of the same flat rate than other iTunes content providers receive.
Apple and HBO spokespeople did not return calls for comment on the deal.
NBC pulled its programming from iTunes last summer after Apple refused to charge more than $1.99 for that network's shows. In May, NBC struck a deal with Microsoft to sell its shows on the Zune website.
The HBO-Apple agreement is a strategic coup for both companies. Apple is trying to increase sales and awareness of i ... |
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