Media news, views, data, criticism and a few laughs too. The best media journalists and commentators, and a sprinkling of leading experts, report and analyze all the stories that matter on media planning and buying; TV advertising and programming; web publishing; magazines; newspapers; radio and out-of-home. ...
NEW YORK (AdAge.com) -- Interactive TV, the technology that gives TV shows and commercials web-like functionality, is gaining some serious traction among networks and marketers. Witness MTV Networks' tween-centric network, The N, which will debut its first ad-supported i-TV campaign this Friday during the premiere of its new reality series "Queen Bees," exclusively in Dish Network households. ...
Anytime
NEW YORK (AdAge.com) -- Interactive TV, the technology that gives TV shows and commercials web-like functionality, is gaining some serious traction among networks and marketers. Witness MTV Networks' tween-centric network, The N, which will debut its first ad-supported i-TV campaign this Friday during the premiere of its new reality series "Queen Bees," exclusively in Dish Network households. ...