Getting information out to victims and their families during a disaster is a major issue for any relief organization. So while the Central United States recovers from a spate of storms that has ravaged towns with tornadoes and flooding, the American Red Cross is relying on a number of web 2.0 technologies to spread information to the press and people affected by the severe weather. The online newsroom that the organization has set up relies on a number of web 2.0 widgets. The newsroom site runs off of Wordpress, and it's being used to push out press releases, media, and information about shelters. The Red Cross is using Utterz to post audio reports from the field, Flickr for photos and YouTube for videos, as well as a Slide-powered slideshow widget that allows anyone to upload photos of disaster areas. The site also features a Google Maps mashup that depicts the surprisingly large number of relief operations currently being run by the American Red Cross (hint: click the "view larger map" link, because viewing the informative popups inside the widget on site is next to impossible). That the Red Cross is using social media sharing sites like Utterz, Flickr, and YouTube (they even have a Twitter account ) is not surprising. We reported in April on a study that appeared in New Scientist magazine that found that social media sites, blogs, and instant messaging services are better at connecting people and providing warnings during emergencie ...
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Getting information out to victims and their families during a disaster is a major issue for any relief organization. So while the Central United States recovers from a spate of storms that has ravaged towns with tornadoes and flooding, the American Red Cross is relying on a number of web 2.0 technologies to spread information to the press and people affected by the severe weather. The online newsroom that the organization has set up relies on a number of web 2.0 widgets. The newsroom site runs off of Wordpress, and it's being used to push out press releases, media, and information about shelters. The Red Cross is using Utterz to post audio reports from the field, Flickr for photos and YouTube for videos, as well as a Slide-powered slideshow widget that allows anyone to upload photos of disaster areas. The site also features a Google Maps mashup that depicts the surprisingly large number of relief operations currently being run by the American Red Cross (hint: click the "view larger map" link, because viewing the informative popups inside the widget on site is next to impossible). That the Red Cross is using social media sharing sites like Utterz, Flickr, and YouTube (they even have a Twitter account ) is not surprising. We reported in April on a study that appeared in New Scientist magazine that found that social media sites, blogs, and instant messaging services are better at connecting people and providing warnings during emergencie ...