British satellite megacorp Sky is gunning for Apple, and in a big way. The company says that its as yet "unamed" downlaod service has already signed Universal Music Group (home to Pavarotti and Kanye West), and will be a subscription model. TheTelegraph adds that Universal won't be the only big cat in the room: The new music download service will be run by a new joint-venture company, in which Sky will be the majority shareholder, and Universal Music will be a shareholder. Sky said that "other key partners", thought to include the other major record labels Sony BMG, Warner and EMI, will be invited to "take a stake" in the new service in the future. The newspaper also reports that the all-you-can-eat site will be distributed in non-DRM MP3s -- definitely getting a thumbs up from us -- but we're guessing that Apple's 70 percent market share in the UK is still going to be a big hurdle to overcome. Still, good effort , old chaps! Primary category: Music Read - Comments (0) Copyright Mac Publishing LLC. This feed is for personal non-commercial use only. Do not re-post. Contact webmaster@macworld.com if you see this on a web page. ...