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 6/10 Very Good --- www.searchengineguide.com http://feeds.feedburner.com/searchengineguide
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Thursday, July 10, 2008 --- 42 days ago http://www.searchengineguide.com/stoney-degeyter/seo-is-an-orchestra-not-an-inst
 by Stoney deGeyter While back I wrote an article about how having a search engine friendly website does not make it search engine optimized . The article discussed how many web developers promise to "search engine optimize" the websites they develop. While I don't mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about plumbing. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that. A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization. One of the comments I received from that article really struck home to me and did a great job of fleshing out what I have always believed about SEO: SEO should be done not by SEO experts with little technical knowledge, but by the entire team of developers and content populators on a site. Why? Because in this new era of widgets, gadgets, and Web 2.0 hype, building a site with latest and best (aka AJAX, or FLEX / FLASH ) requires numerous techniques in converting what is a non single-threaded and non sequential flow of content, into a bite that search engines can ac ... |
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