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Thursday, May 08, 2008 --- 76 days ago http://feeds.feedburner.com/~r/Tvovernet/~3/286250287/Russia+To+Drive+Growth+In+
Screen
Digest examines the market for pay TV in 12 Central and Eastern European countries,
and Russia. Eastern European Pay Television reveals that, driven by continued strong
growth in both cable and satellite markets, total pay TV penetration will increase
rapidly in the region from 40 per cent at the end of 2007 to 60 per cent by 2012 with
a total of 63m homes subscribing to pay TV services. This impressive growth will be
driven by a strong pay TV market in Russia which will account for 28m of the region’s
pay TV subscribers by 2012.
Since 2004 the CEE country economies and Russia have enjoyed rapid expansion, growing
at more than double the rate of markets in Western Europe. 2007 saw the market growing
at its fastest rate, with 18 percent growth of total pay TV subscribers.
The Eastern European pay TV market is dominated by cable, which accounts for 80 per
cent of all pay TV homes with almost one third of the region’s homes taking cable
services. A few operators control the majority of the market, sharing it with many
smaller players. Screen Digest believes that the market will experience consolidation
over the next five years as the major operators grow their market share through acquisition.
Whilst the mature cable subscriber base is not growing as fast as the newer satellite
platforms, average revenue per user continues to rise, increasing by 10 per cent on
average in 2007. Screen Dig ... |
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