Reebok International Ltd ., the authentic outfitter of the National Football League , announced the launch of the VY Electrify football cleat and trainer - shoes named for Tennessee Titans quarterback Vince Young. The VY Electrify line is available nationwide at stores operated by Dick's Sporting Goods Inc ., a Pittsburgh-based retailer, Reebok said. (The Globe file photo above shows Young, left, getting wrapped up by the Patriots Rodney Harrison during a 2006 game.) The VY Electrify line consists of three styles of football cleats as well as the VY Preseason Trainer, Reebok said, and to support the line, Reebok and Dick's Sporting Goods are teaming up on a national marketing campaign that incorporates retail, direct mail, and a TV commercial described as a "retrospective focusing on Young's football career from Pop Warner through the pro ranks," Reebok said. A statement from Young was included in Reebok's press release. In the statement, Young said: "I'm happy to be working with Reebok and Dick's Sporting Goods to launch my new cleat. I know it takes a lot of faith in an athlete for a company to create a signature product, and I will do my best to make Reebok and Dick's Sporting Goods proud. As I say in the commercial, 'I play in the greatest football league in the world. Experience, ability, and intuition got me here and I'm better equipped now than ever.' This cleat is awesome, and I can't wait to wear it when it counts - in Septemb ...
Anytime
Reebok International Ltd ., the authentic outfitter of the National Football League , announced the launch of the VY Electrify football cleat and trainer - shoes named for Tennessee Titans quarterback Vince Young. The VY Electrify line is available nationwide at stores operated by Dick's Sporting Goods Inc ., a Pittsburgh-based retailer, Reebok said. (The Globe file photo above shows Young, left, getting wrapped up by the Patriots Rodney Harrison during a 2006 game.) The VY Electrify line consists of three styles of football cleats as well as the VY Preseason Trainer, Reebok said, and to support the line, Reebok and Dick's Sporting Goods are teaming up on a national marketing campaign that incorporates retail, direct mail, and a TV commercial described as a "retrospective focusing on Young's football career from Pop Warner through the pro ranks," Reebok said. A statement from Young was included in Reebok's press release. In the statement, Young said: "I'm happy to be working with Reebok and Dick's Sporting Goods to launch my new cleat. I know it takes a lot of faith in an athlete for a company to create a signature product, and I will do my best to make Reebok and Dick's Sporting Goods proud. As I say in the commercial, 'I play in the greatest football league in the world. Experience, ability, and intuition got me here and I'm better equipped now than ever.' This cleat is awesome, and I can't wait to wear it when it counts - in Septemb ...