Packet Vision and TANDBERG Television announce they have partnered to deliver an advanced targeted advertising solution. The companies have built what they believe to be the world’s only solution capable of delivering truly frame-accurate splicing in H.264 over IPTV, which is a key component in ensuring seamless delivery of addressable advertising. The solution was used to provide addressable advertising to university students subscribed to Inuk’s Freewire Service - an IPTV network that provides triple play services to universities across the UK. Ads played out during Channel 4 commercial breaks that weren’t relevant to students were replaced with ads for a major UK convenience food brand during May. It was the second such campaign to be completed successfully. Both campaigns were achieved using Packet Vision’s addressable advertising service, and employed Packet Vision’s PV1000 and TANDBERG’s EN8030 encoder. The PV1000 is Packet Vision’s fully integrated appliance with ad server, splicer and router. Powered by the VIDEO SWITCHING ENGINE, the PV1000 is architected to provide optimum addressability and unparalleled video quality to the network edge. The TANDBERG EN8030 encoder is based on the company’s award-winning MPEG-4 AVC compression platform and provides a feature-rich solution with industry--leading performance to delver the best quality pictures at the lowest bitrates. A frame accurate splice was defined as a splice occurr ...
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Packet Vision and TANDBERG Television announce they have partnered to deliver an advanced targeted advertising solution. The companies have built what they believe to be the world’s only solution capable of delivering truly frame-accurate splicing in H.264 over IPTV, which is a key component in ensuring seamless delivery of addressable advertising. The solution was used to provide addressable advertising to university students subscribed to Inuk’s Freewire Service - an IPTV network that provides triple play services to universities across the UK. Ads played out during Channel 4 commercial breaks that weren’t relevant to students were replaced with ads for a major UK convenience food brand during May. It was the second such campaign to be completed successfully. Both campaigns were achieved using Packet Vision’s addressable advertising service, and employed Packet Vision’s PV1000 and TANDBERG’s EN8030 encoder. The PV1000 is Packet Vision’s fully integrated appliance with ad server, splicer and router. Powered by the VIDEO SWITCHING ENGINE, the PV1000 is architected to provide optimum addressability and unparalleled video quality to the network edge. The TANDBERG EN8030 encoder is based on the company’s award-winning MPEG-4 AVC compression platform and provides a feature-rich solution with industry--leading performance to delver the best quality pictures at the lowest bitrates. A frame accurate splice was defined as a splice occurr ...