Calculate your site FeedRank Today
FeedRank, a newly developed algorithm for ranking RSS feeds only on RSSMicro
Click here to learn more
 4/10 Good --- 9to5mac.com http://feeds.feedburner.com/9To5Mac-MacAllDay?q=rss.xml
| 9 to 5 Mac's Mission is to exchange information about Apple products and services ... |
Thursday, May 15, 2008 --- 72 days ago http://feeds.feedburner.com/~r/9To5Mac-MacAllDay/~3/290140455/iphone_supply_magi
| iPhone is out of stock across Apple. There’s also limited availability in the UK where only the 16GB model is intermittently available from O2 - and this isn’t an inventory problem, but deliberate execution.
I’m not saying I know this for sure, but it makes sense that with a new model iPhone on the way, Apple is clearing its supply chain to make way for the device. But its a deeper strategy. I suspect (personal opinion, speculation, alert) Apple management have deliberately decided to make the device more or less unavailable in the weeks preceeding the release of the new model.
This makes sense for two reasons:
First, Apple is stimulating demand for the new device when it ships by making it hard to get hold of the current edition. That move should help ensure “stellar sales” of iPhone v.2 3G within the first few weeks.
Second, Apple’s September 5 2007 decision to slash $200 off the cost of the first generation device saw the company hit with a storm of criticism as angry customers complained they felt ripped-off. These complaints reached such intensity Apple CEO Steve Jobs approved a $100 rebate to iPhone customers to keep the peace.
In an open letter on the matter, he said: “There is always change and improvement, and there is always someone who bought a product before a particular cut-off date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always ... |
|
|
Recent Posts
|
|
|
Facebook Del.icio.us Digg StumbleUpon Reddit Google
Anytime
