Quirk. Strangeness. Charm. And all in Search of OU 2.0... Exploring the potential of Web 2.0 techniques and applications in higher and distance education, informal and lifelong learning. ...
For the last couple of months, a small team (nothing to do with me...) have been putting together an OU presence on iTunes U - and very slick it looks too (well done, folks :-): visit the Open University on iTunes U . I had a look at the site yesterday afternoon, thanks to an internal tip off via delicious, no less, but when I asked if I was free to blog, I was asked to keep quiet until the press release - and the official announcement - came out today... It seems that the media relations team also team took a hard line with respect to not tipping anyone off early, including the press... (or maybe we don't do embargoed press releases?) Here's the fuill press release: The Open University offers free education content on iTunes U in the iTunes Store . It's probably worth bearing in mind that the rules of PR 1.0 probably still hold true, especially if you don't let the web 2.0 channels prime the story using niche channels... because otherwise, you can lose control of the story: Maybe I should have published yesterday and been damned? Note that the story has now been amended, although the OU (at time of writing) still doesn't get a link: (What was it the recent BBC Trust report on said about 'must do better' with respect to linking to third party sites? ) So here's what the OU iTunes site looks like: Unlike many of the other institutional offerings there, the OU presence includes broadcast and near-broadcast quality video from several of ou ...
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For the last couple of months, a small team (nothing to do with me...) have been putting together an OU presence on iTunes U - and very slick it looks too (well done, folks :-): visit the Open University on iTunes U . I had a look at the site yesterday afternoon, thanks to an internal tip off via delicious, no less, but when I asked if I was free to blog, I was asked to keep quiet until the press release - and the official announcement - came out today... It seems that the media relations team also team took a hard line with respect to not tipping anyone off early, including the press... (or maybe we don't do embargoed press releases?) Here's the fuill press release: The Open University offers free education content on iTunes U in the iTunes Store . It's probably worth bearing in mind that the rules of PR 1.0 probably still hold true, especially if you don't let the web 2.0 channels prime the story using niche channels... because otherwise, you can lose control of the story: Maybe I should have published yesterday and been damned? Note that the story has now been amended, although the OU (at time of writing) still doesn't get a link: (What was it the recent BBC Trust report on said about 'must do better' with respect to linking to third party sites? ) So here's what the OU iTunes site looks like: Unlike many of the other institutional offerings there, the OU presence includes broadcast and near-broadcast quality video from several of ou ...