Done right, small cars can be profitable, Nissan CEO Ghosn says. BY ALISA PRIDDLE Nissan will continue to boost car sales and cut back on slow-selling trucks in keeping with times in which, as CEO Carlos Ghosn puts it, anything with a four-cylinder engine will sell. The Japanese automaker has already made moves to adjust its production mix and that course of action will continue, Ghosn says at a press conference in Tennessee where he presided over dedication ceremonies for the company’s new North American headquarters in Nashville. “We won’t build cars the market doesn’t want. They want four-cylinder cars and we can’t build enough of them,” Ghosn says, while at the same time Nissan has an overcapacity of trucks. “This is in the same company and the same market, this is an imbalance that we have to manage,” he says of the company’s roughly 30 days’ inventory of cars and six month’s supply of trucks. As long as this continues, there will be a shift to more cars on what were truck lines—but Nissan will not stop making trucks, he says. Keep Reading: Nissan Follows Other Automakers in Tilting Production to Cars - Car News ...
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Done right, small cars can be profitable, Nissan CEO Ghosn says. BY ALISA PRIDDLE Nissan will continue to boost car sales and cut back on slow-selling trucks in keeping with times in which, as CEO Carlos Ghosn puts it, anything with a four-cylinder engine will sell. The Japanese automaker has already made moves to adjust its production mix and that course of action will continue, Ghosn says at a press conference in Tennessee where he presided over dedication ceremonies for the company’s new North American headquarters in Nashville. “We won’t build cars the market doesn’t want. They want four-cylinder cars and we can’t build enough of them,” Ghosn says, while at the same time Nissan has an overcapacity of trucks. “This is in the same company and the same market, this is an imbalance that we have to manage,” he says of the company’s roughly 30 days’ inventory of cars and six month’s supply of trucks. As long as this continues, there will be a shift to more cars on what were truck lines—but Nissan will not stop making trucks, he says. Keep Reading: Nissan Follows Other Automakers in Tilting Production to Cars - Car News ...