Ashkan Karbasfrooshan submits: The following is from SAI , about Fox Interactive Media’s (NWS) revenues:
Branded revenue is up 21% over last year and branded sell-through
is trending up for the year with a 19% increase from Q1 to Q3. Performance revenues were up 24% year over year. Most importantly, as MySpace user base continues to grow, we’re
actually earning more money per user. FY 08 revenue [display + search]
per unique is up 49% over last year. 54% of all social network ad dollars are going to MySpace (eMarketer, 12/07). Hundreds of HyperTargeting campaigns have been run in last eight
months – with 20% or more of all orders today including HyperTargeting. Seeing double CPMs for HyperTargeting vs. non-Hyper-Targeted. Orders with HyperTargeting are about 60% larger. Enjoying considerable number of repeat orders with about 75% of advertisers ordering HyperTargeting again. Also, seeing successes in sales of key pages with sought-after branded
advertisers and attracting many high-profile brands for the first time
this quarter, including Novartis (NVS), Wrigley (WWY), Virgin Mobile, Unilever (UL) (UN), and
Toyota (TM). Several have stepped up to the popular branded “skin” of the
MySpace home page which goes for a 70% premium on the standard homepage buy. Major category growth including Automotive, up 73%, Consumer Electronics, up more than 300%, Beverage, up 600% and Education up 850% year over year. MySpace i ...
Anytime
Ashkan Karbasfrooshan submits: The following is from SAI , about Fox Interactive Media’s (NWS) revenues:
Branded revenue is up 21% over last year and branded sell-through
is trending up for the year with a 19% increase from Q1 to Q3. Performance revenues were up 24% year over year. Most importantly, as MySpace user base continues to grow, we’re
actually earning more money per user. FY 08 revenue [display + search]
per unique is up 49% over last year. 54% of all social network ad dollars are going to MySpace (eMarketer, 12/07). Hundreds of HyperTargeting campaigns have been run in last eight
months – with 20% or more of all orders today including HyperTargeting. Seeing double CPMs for HyperTargeting vs. non-Hyper-Targeted. Orders with HyperTargeting are about 60% larger. Enjoying considerable number of repeat orders with about 75% of advertisers ordering HyperTargeting again. Also, seeing successes in sales of key pages with sought-after branded
advertisers and attracting many high-profile brands for the first time
this quarter, including Novartis (NVS), Wrigley (WWY), Virgin Mobile, Unilever (UL) (UN), and
Toyota (TM). Several have stepped up to the popular branded “skin” of the
MySpace home page which goes for a 70% premium on the standard homepage buy. Major category growth including Automotive, up 73%, Consumer Electronics, up more than 300%, Beverage, up 600% and Education up 850% year over year. MySpace i ...