Achilles gave us a lot to think about in his post on blogs and traditional media coverage of UCLA . I agree with many of his points concerning how the newspapers in Southern California still hasn’t figured what to do with blogs. They – as in the main beat writers – who cover UCLA and other major athletic program in town still haven’t shown the ability to understand college football/basketball blogsphere and how to engage it both indirectly (by interacting with us) or directly (by launching their own effective blogs). Sure they are trying. The OC Register has now launched their own “ UCLA Blog ” (without linking BN or any other UCLA blogs in it’s “blogroll”). Brian Dohn is working away on his DN blog along with Adam Rose, a Trojan alum on LAT’s “ What’s Bruin .” Kevin Pearson and Jeff Eisenberg are giving it a go on Press Enterprise . They all should be commended for the effort they are putting in (even though we often do not agree with their commentary and observations concerning UCLA athletics). However, I think the problem these guys are having is that they have failed to connect with the zeitgeist of the greater Bruin Nation time and time again as demonstrated in their coverage of UCLA football during the Dorrell and Lavin eras. And the collective frustrations have been compounded by the perceived bias on our part in favor of the Southern California athletic program (not just the football program). This is where I diverge a l ...
Anytime
