Calculate your site FeedRank Today
FeedRank, a newly developed algorithm for ranking RSS feeds only on RSSMicro
Click here to learn more
 5/10 Good --- www.paidcontent.org http://feeds.paidcontent.org/pcorg
| paidContent.org:The Economics of Content ... |
Friday, May 16, 2008 --- 70 days ago http://feeds.paidcontent.org/~r/pcorg/~3/291952463/
| Although WPP CEO Sir Martin Sorrell coined the term "frenemy" to describe Google's ( NSDQ: GOOG ) relationship to the ad industry, to a lesser degree the the word was often applied to Yahoo ( NSDQ: YHOO ) as well, as it too was viewed as encroaching on agency territory with every interactive marketing acquisition. It would seem that at least as far as Sir Martin is concerned, the issue of crossed boundaries on the part of Yahoo is a thing of the past as the two companies agreed to partner on the sale of display ads through Yahoo's Right Media exchange.
I spoke to Mike Walrath, SVP, Yahoo Advertiser Marketplace Group, about the deal (shameless plug: he'll be appearing at our EconAds Seminar on June 3rd). With WPP now on board, Walrath, the former CEO of Right Media, is now concentrating on signing up other ad-holding companies. "We're talking to everybody," especially all the major ad firms, Walrath said, though he declined to drop any names or offer a timeline as to when the next agreement might close. The most likely agency company to follow WPP is Publicis Groupe, which has been almost as aggressive as its UK rival in building up its digital capabilities through acquisitions and partnerships over the past year. More details from my conversation with Walrath after the jump .
-- The pitch : So what have Walrath and Yahoo been saying to convince agencies to join them? Agencies have realized that the ad exchanges, whi ... |
|
|
Recent Posts
|
|
|
Facebook Del.icio.us Digg StumbleUpon Reddit Google
Anytime
