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 5/10 Good --- marcambinder.theatlantic.com http://marcambinder.theatlantic.com/atom.xml
Wednesday, July 02, 2008 --- 64 days ago http://marcambinder.theatlantic.com/archives/2008/07/more_aspen_swag_water_by_ch
 ASPEN -- This beautiful insulated water bottle is adorned by a Chevron sticker. "Rinse. Reuse. Use less. Let's put more energy into saving energy." Chevron's slogan is "Human Energy." I asked Chevron's corporate marketing chief, Helen Clark, to explain, in a word, what Chevron wants us to know about their company from their sponsorship of Aspen's drinking water. "Conservation," she said. I participated in a dinner last night with Chevron executives, including EVP for Downstream (think oil refining) Mike Wirth and the company's vice president for government and policy, Rhonda Zygocki, and climate change experts, including John Holdren of Harvard and venture capitalist Vinod Khosla, and national security experts like Joseph Cirincione of Georgetown University. Policy-makers were absent, which was a shame, because I got the strong sense, even though there were many different viewpoints represented in the room, that a consensus about climate change and energy has already been formed, and that the stakeholders are waiting for politicians to explain it to the public and to put it into law. The contents of the discussion were off-the-record, but I very much got the sense that Chevron is acutely aware of what oil companies will face over the next ten or fifteen years. Everyone seems to agree that a carbon tax, or, more likely, the indirect carbon tax that is a cap-and-trade system, is the next step. The cap-n-trade system will include a " ... |
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