07th August 2008 - London: – Mobyko.com, the independent world leader in mobile to web innovation, today unveils its online calculator (‘The Mobilator’) designed to show how much money is tied up in our mobiles. The formula has been developed to educate people that there is far more to their mobiles than just the plastic. Professor of Applied Mathematics Frank Smith, University College London (UCL) and Post-Doctorial researcher Andrew Ellis developed the formula jointly with... ...