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 7/10 Very Good --- feeds.searchenginewatch.com http://feeds.searchenginewatch.com/sewblog
| Provides constant updates of the latest search engine marketing and other search news from Search Engine Watch and across the web. ... |
Wednesday, May 21, 2008 --- 44 days ago http://feeds.searchenginewatch.com/~r/sewblog/~3/294596083/080520-171529
The major Microsoft Live Search announcement scheduled for tomorrow will be the official launch of a new product: Microsoft Live Search Cash Back .
The program in partnership with eBay and its PayPal unit will offer cash back to consumers who search on Microsoft Live and make a purchase. The announcement will be made in conjunction with a taped message from eBay CEO John Donahoe. The technology is based on the acquisition of Jellyfish by Microsoft in September, 2007.
The announcement is expected to be made by Satya Nadella, SVP Search, portal & Advertising Platform Group, Microsoft, prior to Bill Gates' presentation on "Connecting the Future." The goal is to differentiate Microsoft's vertical search experience for users while leveraging improvements in the core search algorithm.
Microsoft believes the Live Search Cash Back program will align the interests of consumers and the search engine, putting Microsoft "on the same side as the consumer."
The job of Live Search will be to match the most relevant products with the most relevant consumers.
Microsoft will likely offer advertisers a CPA (Cost-Per-Acquisition) model rather than a traditional search engine Cost-Per-Click (CPC) auction.
Tony Hsieh, CEO of Zappos, said in a taped interview that the program would help overcome the barriers of first-time buyers of shoes online.
A Barnes & Noble executive stated that clickthrough rates and purchases had ... |
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