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FeedRank: 4/10  4/10  Good  ---  www.cio-weblog.com
Business and Technology Coverage of the Software Market ...

 

 
Thursday, July 10, 2008 --- 58 days ago
Drawing a line in the sand and pulling out the checkbook, Microsoft has signalled that it doesn't intend to continue standing by quietly and allowing Vista to be sullied by ads, pundits, and random Slashdot posts. "Windows Vista is a good product," said Vice President of Windows Consumer Product Brad Brooks at the company's World-Wide Partner Conference in Houston. And to prove how great it is, the company will be dropping $300+ million on ad campaigns, because you can't rely on actual experience with the software, obviously. And because it's so great, the company has unveiled a free support offering for it, aimed at small businesses upgrading via new hardware purchases. But as Todd Bishop points out, most problems come from upgrades made on existing hardware... and that it's not quite the sign of confidence in the software itself that Microsoft may suppose if the hardware has to be the latest and greatest to run it. While the company's position is clearly a rational one (you can't expect them to be on the hook for supporting those Pentium I users upgrading from Win95, after all) that's still not a positive signal to any enterprise which may be looking at significant and unexpected hardware upgrade costs in order to ensure a smooth Vista transition. Brooks also emphasized that Windows 7 will mirror closely Vista's hardware requirements and drive model and shouldn't require much adjustment to upgrade to from Vista. Since, on the f ...




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