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 7/10 Very Good --- feeds.searchenginewatch.com http://feeds.searchenginewatch.com/sewblog
| Provides constant updates of the latest search engine marketing and other search news from Search Engine Watch and across the web. ... |
Wednesday, May 21, 2008 --- 44 days ago http://feeds.searchenginewatch.com/~r/sewblog/~3/295199819/080521-125409
Yesterday Search Engine Watch broke the news that Microsoft Live Search would offer cash rebates to consumers who purchase products while searching on Live.com.
Microsoft Corp. today announced it will offer ad-funded cash rebates to customers who find and purchase their favorite products through a new program called Microsoft Live Search cashback . Key partners include top Internet retailers eBay, Barnes & Noble.com, Overstock.com, Sears, Zappos.com, and WPP. Microsoft Chairman Bill Gates made the announcement this morning at advance08, Microsoft’s annual advertising leadership event.
The word "game-changer" is overused by analysts but it applies here. Microsoft's innovative program has the potential to revolutionize online search and advertising. While some critics have criticized the program as a bribe, in practice it's no different than Google Checkout rebates or DoubleClick Performics CPA campaigns for retailers.
The primary difference? Consumers could be the big winners. Live Search Farecast won't offer a rebate to consumers initially but Microsoft will evaluate the option.
Live Search cashback features more than 700 merchants offering more than 10 million products. More than 13 of the top 40 U.S. retailers will participate.
In addition, Microsoft also announced a new Live Search travel destination, Live Search Farecast, making it easy for searchers to find the best travel deals on the Web.
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