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 3/10 Fair --- www.healthpopuli.com http://feeds.feedburner.com/feedburner/YOyv
Friday, April 18, 2008 --- 77 days ago http://www.healthpopuli.com/2008/04/medical-privacy-balancing-challenge-of.html
| The latest piece in the medical privacy jigsaw puzzle is online behavioral advertising ( OBA ). Last week, the Federal Trade Commission (FTC) received comments from the Network Advertising Initiative ( NAI ) on the agency's proposed principles for OBA . As part of this filing, the NAI has published in draft its own approach to behavioral ad targeting in health, included in the NAI's Self-Regulatory Code of Conduct for Online Behavioral Advertising . Online behavioral advertising ( OBA ) is the process whereby the online consumer's search behavior is analyzed across multiple websites and then categorized for use in advertising online. NAI's members are reputed to cover 95% of the online advertising market. The NAI's membership includes 24/7 Real Media, Acerno , Advertising.com (an AOL company), AlmondNet , Atlas (a Microsoft company), BlueLithium (a Yahoo! Company), Doubleclick (a Google company), Media6degrees, Mindset Media, Revenue Science, Safecount , Specific Media, Tacoda (an AOL company), [X+1], and Yahoo!. Furthermore, NAI is processing membership applications from Undertone Networks, Google and Microsoft. Toward the end of the NAI's Code you will find a section called, "The need for common understanding by industry," in which the NAI lists the "minimum restricted and sensitive consumer segments" that online advertisers should avoid targeting. The list inc ... |
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