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| Most recent high quality published articles about Advertising on Content for Reprint ... |
Sunday, May 11, 2008 --- 75 days ago http://www.content4reprint.com/business/advertising/medical-tourism-marketing-th
| Medical Tourism Marketing, the Newest Trend in Marketing Travel Medical tourism is the practice of scheduling a trip to another country with the purpose of the trip focusing on obtaining medical care or treatment. Medical tourism marketing is the newest marketing trend by travel agencies to plan this trip and build tourism packages for customers to get the most of their trips for medical treatment. Elective medical procedures are the main focus of these tourism trips. Treatment such as joint replacement, dental surgery, some cardiac surgery and cosmetic surgeries are the most common medical procedures. The inclusion of more leisure activities on the trips has been one of the new improvements that have been made as a result of more medical tourism marketing and competition for these customers. Traveling for medical treatment is not something new; in fact it dates back to the ancient Greeks. The Greeks believed that Asklepios, the god of healing, looked favorable on those that traveled to Epidauria, a small territory on the Saronic Gulf. People would travel from all over the Mediterranean to this location for medical treatment, making Epidauria the first destination known mostly for its medical tourism. Later, throughout Europe and other locations, spa towns were popular locations for people to visit that had some kind of medical condition. These towns with their special mineral waters, which could treat a wide range of dise ... |
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