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| Understanding the latest research and theories. ... |
Tuesday, May 20, 2008 --- 65 days ago http://feeds.wired.com/~r/wired/science/~3/293977223/dayintech_0520
| 1873: Blue jeans assume their distinctive form when a patent is issued for the rivet process used to strengthen the pockets on what were then called "waist overalls."
Jacob Youphes, a Latvian immigrant who changed his name to Jacob Davis (.pdf) after coming to the United States in 1854, was working as a tailor in Reno, Nevada, when he hit on the idea of using copper rivets to reinforce denim working pants (.pdf). Since he obtained his denim from Levi Strauss & Co. in San Francisco, Davis approached Strauss with an offer to file for a joint patent.
Strauss -- knowing a good thing when he saw it -- accepted, and the modern "blue jean" was born.
Levi Strauss (.pdf) -- himself an immigrant from Bavaria -- arrived in San Francisco 20 years earlier, at the height of the California gold rush, to establish a wholesale dry-goods business. From various locations along the San Francisco waterfront, Strauss sold clothing, fabrics and other sundries all over the West, including to miners headed for the gold fields.
The business flourished, but the real turning point in company fortunes came when Davis, a regular customer, approached Strauss with his proposal to form a partnership selling these button-fly, riveted pants, which commanded the then-princely sum of $3 a pair (about 50 bucks in today's moolah). Davis' decision to approach Strauss was a case of simple economics: He didn't have the money to apply for a patent.
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