From Search Engine Watch Blog today: One month after Yahoo announced its partnership with Click Forensics, Lycos is announcing a similar agreement with the click fraud firm. Today, at the ad:tech conference in San Francisco, Lycos will announce the new deal, which they hope will improve the quality of their PPC traffic. Click Forensics offers a service that is similar to a spam filter. Their technology uses patent-pending analytics and live campaign data across various search engines to identify sources of bad traffic and click fraud. That information is updated in real-time and then delivered to clients via an API. The delivered data is tailored to the specific needs of Click Forensic’s clients. Now this technology will be used to serve the Lycos paid search program. ...
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