Leading online video advertising network SpotXchange announced a list of top casual gaming sites who are making their InGame video ad inventory available to advertisers in the SpotXchange marketplace including Lycos's Gamesville.com . According to various third-party measurement firms, SpotXchange's network of casual gaming publishers reaches more than 25 million unique monthly visitors in aggregate. Most casual gaming inventory is monetized by static or rich-media display advertisements that run before a game starts or between game levels. While they generate revenue for casual gaming publishers, display advertisements do not leverage the inventory's true value given the dramatically high brand exposure and interaction rates generated by InGame video ads. ...
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