Lulu , the self-publishing platform for authors, has teamed up with book lover social network weRead to offer even more direct marketing and promotion opportunities for Lulu users. As weRead operates as a social networking and recommendation tool for readers, it’s a great target for authors looking to leverage Web-based platforms to spread the word about their work. Lulu has been working hard to ensure an easier self-publishing tool for its users, and that has led to a number of partnerships with services like Scribd to utilize its iPaper options, and now weRead, for extended marketing opportunities for its authors. As weRead allows its members to compare, rate and recommend nearly every book in print, the partnership with Lulu allows Lulu’s users to present their work within an established community of avid and well-read members. It also presents an online alternative to some of the offline options that have arisen in the past year or so, including initiatives from larger book publishers and sellers, such as Barnes and Noble and Borders, which give self-publishing authors a chance to have their work on the shelves of a physical bookstore. Lulu remains free for self-publishing authors, and its partnership with weRead won’t cost anything extra either, so from a cost perspective such partnerships between Lulu, weRead and others could become quite viable to authors around the world. Lulu company profile provided by TradeVibes weRead ...
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Lulu , the self-publishing platform for authors, has teamed up with book lover social network weRead to offer even more direct marketing and promotion opportunities for Lulu users. As weRead operates as a social networking and recommendation tool for readers, it’s a great target for authors looking to leverage Web-based platforms to spread the word about their work. Lulu has been working hard to ensure an easier self-publishing tool for its users, and that has led to a number of partnerships with services like Scribd to utilize its iPaper options, and now weRead, for extended marketing opportunities for its authors. As weRead allows its members to compare, rate and recommend nearly every book in print, the partnership with Lulu allows Lulu’s users to present their work within an established community of avid and well-read members. It also presents an online alternative to some of the offline options that have arisen in the past year or so, including initiatives from larger book publishers and sellers, such as Barnes and Noble and Borders, which give self-publishing authors a chance to have their work on the shelves of a physical bookstore. Lulu remains free for self-publishing authors, and its partnership with weRead won’t cost anything extra either, so from a cost perspective such partnerships between Lulu, weRead and others could become quite viable to authors around the world. Lulu company profile provided by TradeVibes weRead ...