“I'm not sure if it's in direct competition with traditional mediums -- it's more of a place where things can take on a life of their own after being seen first on mainstream TV, or get noticed (like, say, the Georgia high school clip) and then end up being popular content on mainstream TV. Rather than fighting to keep their content off of YouTube, networks would be better off figuring out ways to monetize the stuff they create that has viral potential. And they're probably more than happy to attract viewers by airing something salacious they pulled off of YouTube - like Shaq's now-famous rap about Kobe. “ Luke Winn - SI.com ...
Anytime
