Filed under: Golf , LPGA Apparently, taking shots at the LPGA Tour for their imbecilic English-only requirement never gets old. It's been more than a week since the announcement and the incredulous responses continue to roll in. Allegedly, the rule is suppose to improve ratings through the magic of placating rich amateurs who have grown tired of not being able to communicate with the non-English-speaking professionals in their group during pro-am events. The genius lies in the unnecessary layers of complexity. Commence ironical comedy: the tour had been bleeding sponsors in recent seasons and this new rule was somehow supposed to mitigate that. Turns out, it does just the opposite : Saying it was "flabbergasted" by the Ladies Professional Golf Association's new policy requiring "effective communication in English on the part of all of our Tour members," State Farm is urging the group to reconsider -- or the insurer may reconsider its sponsorship. "It's something we are dumbfounded by," said Kip Biggs, media-relations specialist at the insurer, which is a general sponsor of the league as well as of the State Farm Classic Tournament in Springfield, Ill. "We don't understand this and don't know why they have done it, and we have strongly encouraged them to take another look at this." Biggs added, "This makes absolutely no sense AND I SPEAK ENGLISH*". It gets better: State Farm isn't the only sponsor stupefied by the decision . Perm ...
Anytime
Filed under: Golf , LPGA Apparently, taking shots at the LPGA Tour for their imbecilic English-only requirement never gets old. It's been more than a week since the announcement and the incredulous responses continue to roll in. Allegedly, the rule is suppose to improve ratings through the magic of placating rich amateurs who have grown tired of not being able to communicate with the non-English-speaking professionals in their group during pro-am events. The genius lies in the unnecessary layers of complexity. Commence ironical comedy: the tour had been bleeding sponsors in recent seasons and this new rule was somehow supposed to mitigate that. Turns out, it does just the opposite : Saying it was "flabbergasted" by the Ladies Professional Golf Association's new policy requiring "effective communication in English on the part of all of our Tour members," State Farm is urging the group to reconsider -- or the insurer may reconsider its sponsorship. "It's something we are dumbfounded by," said Kip Biggs, media-relations specialist at the insurer, which is a general sponsor of the league as well as of the State Farm Classic Tournament in Springfield, Ill. "We don't understand this and don't know why they have done it, and we have strongly encouraged them to take another look at this." Biggs added, "This makes absolutely no sense AND I SPEAK ENGLISH*". It gets better: State Farm isn't the only sponsor stupefied by the decision . Perm ...