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FeedRank: 4/10  4/10  Good  ---  www.alleyinsider.com
Digital Business, Live From New York. ...

 

 
Thursday, July 24, 2008 --- 35 days ago
Joining Microsoft Entertainment and Devices President Robbie Bach, speaking at Microsoft's analyst day, in progress... - Might make the Microsoft Surface ("big-ass table") a consumer product someday. - Going to talk about mobile and gaming. - Gaming business: Creating a whole new interface for Xbox. Adding avatars, expanded video library with Netflix (NFLX). - Game lineup this year probably the best we've ever had. Going to expand with more, broader content. - Windows Mobile: Very successful year, gained share, outsold RIM and Apple. Most success in a business context. People using for email in a business environment. More "well-equipped" than Apple, will beat RIM in corporate market. But also have to expand from just a work device to being a device for consumers. - Just released Windows Mobile 6.1. Going to make it easier for people to find video, music, and games. Also expanding on idea of choice. Not just one form factor that's going to work. You NEED that diversity. (Take that, Apple!) - Know that phone experience is about software and services. Going to continue expanding work in software and services around WinMo. This is why we bought Danger , etc. - Talking today about mobile advertising. Advertising on WinMo: Some stuff we're doing, some stuff in labs. - Shawn Johnson (sp?) joins to talk about mobile advertising. Somehow convinced that mobile advertising going to be an awesome experience for consumers. - Showing crappy v ...




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