Calculate your site FeedRank Today
FeedRank, a newly developed algorithm for ranking RSS feeds only on RSSMicro
Click here to learn more
 5/10 Good --- thecurrent.theatlantic.com http://feeds.feedburner.com/theatlantic/TZRn
Monday, May 05, 2008 --- 78 days ago http://thecurrent.theatlantic.com/archives/2008/05/iron-man-conquers-the-world.p
| Iron Man , starring Robert Downey, Jr. as the armored superhero, enjoyed a $100 million dollar opening weekend. Comic-book fanboys should rejoice at this weekend's box office numbers , while moviegoers who either dislike superhero flicks outright or (like yours truly) enjoy them only in limited doses should be wringing their hands over Iron Man 's haul. Coming at the beginning of a summer already glutted with superhero fare of various sorts , the film's success promises to cement the comic-book movie's Hollywood hegemony for years if not decades to come. For one thing, Iron Man proves that with the right cast, director, budget and kick-ass marketing campaign, even a second-tier superhero franchise can provide the grist for a summer tentpole movie. Until now, there had been a clear ceiling on how much money a studio could hope to make with a comic-book film that didn't feature Batman, Superman, Spiderman or the X-Men. Some of the B-list efforts made money, true, but they didn't make blockbuster money, and for every Ghost Rider there was a Catwoman , for every Fantastic Four an Elektra . But if Marvel Studios, in its maiden venture as an independent production company, can earn Batman or Spiderman -style box office off the billionaire arms dealer Tony Stark and his iron suit, well, then the road is cleared for literally dozens of efforts featuring characters just as obscure as Iron Man, if not more so.
S ... |
|
|
Recent Posts
|
|
|
Facebook Del.icio.us Digg StumbleUpon Reddit Google
Anytime
